What can you do this week to maximise your final grade (and make the best music video ever made?)
- Add text, graphics and words to your video
- Adding and editing additional footage
- Filming additional footage
- Appropriate transitions for the genre
- Shove in some effects
- Fine tuning the editing to emphasising beat matching and synchronisation
- Fill all empty spaces, try to avoid overly repetitive imagery
- Focus on perfect lip synching
- Colour grading: go wild!
- Go out and shoot some ECUs and abstract shots
- Emphasise your representation
- Add the name of YOUR artist, and the name of the song!
A reminder of the brief (music video element)
- A cross-media production for a new artist or band in a popular genre (or sub-genre/hybrid) of your choice.
- Create an original music video and associated print material (an album cover and a double page spread) to promote the same artist or band.
- You should create a cross-media production for a record label that is a division of one of the ‘Big Three’ record labels (such as Sony Music Entertainment’s Epic Records, Universal Music Group’s Republic Records or Warner Music Group’s Fueled by Ramen). Your cross-media production should target a 'Generation Z’ audience (in 2025, this means 13 - 28 years old, and are the first generation to have typically grown up with digitally convergent media as a cultural dominant)
- Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.
- The music video must construct representations of at least one social group and include the following:
- Two or more filming locations appropriate to the chosen genre, such as a studio, rehearsal or live performance setting, and other locations to establish the narrative
- A wide range of camera shots, angles and movement
- A range of shots of the artist or band to establish a clear image/identity
- Performance footage (rehearsal and/or live), lip-synched appropriate to the chosen popular genre
- Clear structure with an element of narrative (such as enigma, conflict, resolution or character types) to visually interpret the lyrics
- Editing of original footage to the music track
- Graphics depicting the name of the fictional artist or band and title of the track
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| The video to Espresso by Sabrina Carpenter utilises a subtle retro aesthetic, encoded through colour grading and costume, as well as precise shot framing to construct a precise and highly involving address. This video would probably get an A* |