Monday, 21 September 2026

FILM STUDIES - exploring sound design and performance

 For these tasks, you will work independently to apply your new knowledge about SOUND, DIEGESIS and PERFORMANCE to scenes from films that you know and love.

For each task, please select a an example from a film that you love, and find an appropriate clip on YouTube to illustrate it. You may have to be open minded with clip selection. Not every clip from the film will be on Youtube

1 - LEVELS OF DIEGESIS

Select a clip that has a rich and complex soundtrack. Make detailed notes on the following and how they situate spectatorial affect (essentially, how they make the spectator feel!)

  • Diegetic sound (eg sound effects)
  • Non-degetic sound (eg score (music written specificallyfor scene)
  • Extradiegetic sound (sound that exists beyond the diegsis, but not completely out of it. Think omnicient narration)
  • Intradiegetic sound (sound exchanged between characters or other diegetic elements)
  • Transdiegetic sound (sound that flips between layers of diegeis. Remember Sweet Sixteen!
  • Internal diegetic sound - an internal monologue, eg enter the void 
  • Voiceover - eg a narrator, or a commentator 
  • Pleonastic sound - making a sound louder in the mix for dramatic effect 
  • Soundtrack - all sounds the spectator can hear (but often purely relates to ‘music’)
  • Score - music that has been written specifically for the film
  • Atmos - birdsong, cars going past, atmospheric sound
  • Sound bridge - how sound ‘bridges’ or connects two scenes 
  • Subjective sound - breathing, heartbeat, thoughts etc 

YOUR CLIP WILL ABSOLUTELY NOT INCLUDE ALL OF THESE ELEMENTS! Or maybe it will. That would be an intense scene!

2 - ANALYSING SCORE

Select a clip with a stirring and memorable SCORE. Score is music written specifically for the scene. Analyse the score and how it contributes to spectatorial affect. Consider tempo, tonality, texture, instrumentation, all that stuff we talked about.

As a reminder, here is the analysis we did of the Return To Silent Hill clip

Return to Silent Hill - how does the soundtrack sound???

The soundtrack is claustrophobic and cloying. It looms threateningly before exploding in to an aggressive climax. The sound mix emphasises gritty texture, mimicking sandpaper, and industrial noises designed to physically inflict pain. It evokes tastes like rust, iron, and blood… 

3 - PERFORMANCE ANALYSIS

Select a clip featuring your absolute favorite actor doing the best acting she has ever done. Then select a clip of the same actor in another film, preferably playing a completely different role (this doesn't always happen. Some actors play one role and they play it well!)

Analyse the performance of the actor. What is she doing with her hands, face, mouth? Is she expressive or naturalistic in her performance? How does cinematography (eg big close ups) emphasise her performance? How does her line delivery effect performance? What is she doing with her voice? How would you describe her acting style? Why do you find her so compeling?

Each task should be a separate slide (or more) in your induction PowerPoint. Use screenshots where appropriate, including in the sound tasks!

Wednesday, 16 September 2026

Theoretical induction: a week long introduction to A-level media studies

Iconography in the trailer to Lightyear (2024) - how do iconographic features construct meaning for the audience?



Iconography - The visual motifs or repeating features of a media product

Iconography can only work as a referent. It needs to be able to refer to something to make sense. This can be other media products, events, social movements, absolutely anything!

So, the way in which we make sense of the world is through our awareness of the other! Let’s come back to this later!

  • The assembly of giant robots resembles the assembled stormtroopers in Star Wars, providing the audience with the recognition that this will be a sci fi film
  • The iconography of control rooms, long corridors and spaceships are all indicative of the science fiction genre
  • The fast paced editing connotes action and adventure. This is confirmed through the MES of his spacesuit and confident pose and square jaw, all inferring an all American hero
  • The iconography of the big green tentacle connotes danger, and signifies to the audience that this film will feature peril not present in toy story. However, we code switch to the iconography of comedy, with an embarrassed buzz flicking the tentacle away.

How is montage utilised in the opening credits to Death Note to construct complex meanings?



Editing - How separate shots are arranged to create meaning

  1. Montage – how combining shots creates meaning
  2. Montage – literally just French for ‘editing’ 
  3. Montage – Assembling footage to demonstrate the passing of time, eg a training montage
  4. Montage – a specific, Soviet form of editing to construct poetic symbolic designations through assembling footage

  • A MS slowly zooming from a CU of an apple being held cuts to a serious young man standing on top of a building. The apple is a clear signifier of sin, and standing on top of a building is iconographic of isolation and an outsider status, and infers that this show will feature outsiders 
  • A panning shot explores a group of bizarre looking aliens before cutting to a rapid fire montage of the same eye in ECU, connoting stress, anxiety, danger, and a protagonist pushed to the edge 
  • A number of biblical references and iconography are utilised. The MES of an apple, the riff on The Creation of Adam, and the symbolising of temptation all infer religious aspects. This ties in to the major themes of the TV show. 


How is the audience positioned in the first class dinner/3rd class party scenes in Titanic?



Positioning – how the audience are placed or situated by a media product

But actually, the producer is desperately using every technique to position or place you within the narrative

But are we up close and personal or far away? Which character are we positioned with? And do we want to be there?

  • In the above deck 1st class dinner sequence, the audience is positioned at the the table with a range of fancy people, creating an uncomfortable and intimating mode of address. This is emphasised through the MES of cold heartless stares, and the montage of shots cutting backwards and forth. The quick montage from different points of view helps position the audience to understand the awkwardness of being in a social situation and not knowing where to look. The audience is positioned as jack throughout the sequence through the use of over the shoulder shots and BCUs of his face, helping to align the audience with DiCaprio. Finally his attractive features help to appeal to the target heterosexual female audience. 
  • However in the second sequence, we are positioned with rose, and invited to share in how overwhelmed she is. This is emphasised through the use of rapid fire montage and a series of highly leading close ups of the band playing instruments. Contrary to the cold, high key lighting of the above deck sequence, the low key, intimate lighting of the dance party creates a warm and inviting mode of address. 

How does mise-en-scene encode polysemic interpretations in the video for This is For by TWiCE?



Mise-en-scene - 'put in scene'. The elements that have been included within any given shot.

Polysemy - many meanings

This is for - connotations of inclusion and for everybody. Grammatically confusing, forcing the audience to consider who the song is for… 

  • The MES of the washing line is reinforced through the colour white, which has connotations of purity, freedom, and the inability to do wrong. However, it also reinforces a stereotype of women staying at home and doing housework. The constant refrain of ‘ladies’ here may construct a traditional and even misogynistic viewpoint…
  • However the washing line is completely ignored throughout the video, and the performers choose to wear outlandish outfits, made out of confusing materials such as binoculars 
  • The title of the song connotes an ideology of women coming together. This is reinforced through the MES of the dancers dancing in formation, connoting that they are all together. This is reinforced by the homogeneous casting of the band, who all have similar, stereotypically beautiful bodies and features.
  • However, the focus on beauty and bodies reinforces the message that only women who look a certain way can be empowered through the message of the song 
  • The washing line is connotative of working class identity, and suggests that the audience/consumer is on the same level as the women in this video. However, this is totally up to interpretation
  • The MES of the black and white cat connotes the street, of urban life, of being ordinary and down to earth. However, the cat looks on at the girls through a pair of binoculars, connoting the fact that Twice are the main focus, and reinforces the idea that their audience should empower themselves and spire to be like their heroes
  • The cat is a symbol for freedom. It lives a life separate to the hard work and toil of the dancers, and seems to drift from rooftop to rooftop, living a life of leisure. The MES of certain feline facial expressions and hand gestures made by the performers resemble a cat. Rather than simply a cutesy affectation, this connotes a need to live a life free from stress and turmoil, and that we are all formed of many diverse elements.
  • The train station setting has connotations of moving on and drastic changes in people. However the train station is largely empty aside form the performers, suggesting that these performers are the only ones moving on with their lives, providing an invitation for the audience to move on. However the subway is also a ‘universal experience’ relatable for the young city dwelling working class target audience, providing a relatable address. 
  • Another example of a relatable setting is on the streets themselves. Streets have connotations of movement, of being seen and seeing others, and being in public. This suggests that TWiCE are confident, assertive people 
  • The MES of the bee brushing against the camera lens, breaks the fourth wall, and reminds the audience that they are participating in a false reality. It serves as a literal and symbolic distractions from the women and their dance routine and their lives. However the women keep dancing, connotative of the need to keep going no matter what. 
  • A shot of a train rapidly going past sees the MES of two band members pulling cheeky faces and ruining the shot. This symbolises a break from reality, for seriousness and hard work, and suggests that life is complex
  • The grey brutalist setting of the top of the building actively draws the attention of the audience to the glamorous and wonderful costumes of the dance


How does The Star use a hierarchy of media language in order to construct a persuasive address for its target audiences?



Layout and composition – how the placing of elements of media language create meaning

A ‘hierarchy of meaning’ can be constructed through image size, positioning, and selection of elements

  • The paper takes a hyperbolic address, presenting an exaggerated version of the world to draw the attention of the target, older audience
  • The MES of science fiction figures targets a stereotypically male audience, and an older audience. It presents a humorous parody that deals with the end of the world. 
  • Lexis - the choice of words
  • There are very few words on the front page, and the lexis of what is there is simple, and targeted at a lower reading age audience
  • Boff - an old fashioned word for nerd. Informal, and once more reinforces the older target audience. With references to film catchphrases, and the iconography of sci fi films, the paper deliberately excludes a younger target audience 
  • While the AI story is clearly the most important, a secondary story features model/actor Sydney Sweeny half naked and staring at the camera. Her inclusion targets a heterosexual middle aged audience. Sweeny is often cast in highly sexualised roles, and her body resembles a classic pinup model, and this potentially will appeal to the target audience. The Tesco advertisement at the bottom of the page lacks the colour and excitement of the stories, constructing a hierarchy where the ‘news stories’ are of a higher significance. Adverts are essential for ensuring revenue. The choice of the advisor reinforces the fact that this newspaper targets a working class audience 
  • The lexis ‘boff’ suggests a working class audience of lower intelligence. Simple language is used, and the headline story is dealt with in an amusing way. This unserious address reassures the audience that this serious situation is not one to worry about.
  • The actor Sydney Sweeny is referred to by her first name, an informal address constructed through familiarity. She is sexualised through nudity and the MES of her seductive facial expression. Only her body and her sexuality are important 
  • A persuasive, manipulative and misleading connection is constructed between the splash image of Sweeny and the audience. By constructing a reality where this woman is solely a sexual object, the audience are encouraged to engage with and to buy the magazine

Friday, 11 September 2026

Monday, 13 July 2026

Aims and intentions: guidelines and structure (2027 submission)

The statement of aims and intentions is a very brief piece of writing that sits somewhere between an essay and a declaration. It is typically completed before the commencement of coursework, although it can and should be edited later. However, since it is written BEFORE the coursework, it should be about what you AIM and INTEND to do. So as a bare minimum, it should be written in the future tense. This means that it is NOT an evaluation!

Cramming in so much content in just 500 words (actually 550 words maximum) is difficult, so here follows a definitive structure which will hopefully make things easier for you. 

In order to use this structure, you MUST have open the brief for this year. For the class of 2027, you can find it by clicking here. If you are graduating in any other year, please find the brief that is for you!

Paragraph one: MEDIA LANGUAGE AND INDUSTRY CONTEXT

 What are you making for task one and task ? What are the codes of conventions of the genre of music and music video you have selected, And how are you going to get it in to your music video? What are two music videos you have researched that inspired you, and how? What is the name of your artist, and how will they subvert  and/or live up to genre conventions? How is your music video and print products going to fulfil their industry context?

Note, the industry context will change from year to year. Sometimes you will be making a music video for a major label, sometimes an indie.

Paragraph two: REPRESENTATION

Who and what are you representing in this cross media production? How is your representation subversive or complex? How will you encode this complex representation through media language?

Paragraph three: AUDIENCE AND DIGITAL CONVERGENCE

Who is your specific audience? How are you going to appeal to them? How will you use digitally convergent technology, e.g. social media links, streaming your music video, encouraging fan participation?

'Exemplar' aims and intentions

This 'exemplar' was produced by a teacher using the 2027 brief and using the above structure. It should help you with structuring your own response. I worked closely with a bunch of official band 5 exemplars and picked and appropriated the best aspects of all of them.

I am going to make marketing material for an alternative metal band, boomblastandruin. For industry context, I analysed the music videos Memento by Hexis and Doors to Mental Agony by Full of Hell, which contained fast paced editing and religious iconography to create an aggressive mode of address for the 20-30 year old target audience. My music video will combine the harsh B&W cinematography and frantic editing, but will subvert genre conventions by presenting positive iconography, such as flowers, which will form a binary opposition with the generic use of skulls. This is an example of Steve Neale's idea of genre fluidity.  Both tasks will feature guitars, as a genre convention (metal) and a proairetic code, suggesting immanent music. In the print elements, I shall use saturated colour and stylish costume choices typical of a stylish new music magazine competing with online media. My music magazine will be called SLiCE, and will target an aspirational and diverse audience of music fans. This will be encoded through a stylish sans serif  headline on a stark white background. The main image will be an intertextual reference to The Beatle's Yesterday and Today, retaining the dolls but replacing meat with flowers, challenging expectations. As my band is part of a reasonably large label, my music video will have high production values and a clear, conventional master shot of the band typical of this. By band will be on Candlelight, a UK independent label famed for releasing music by extreme metal bands such as Emperor.

While my performers are male, the lead singer wears feminine clothes in both the music video, conforming to Van Zoonen's idea that gendered stereotypes shift over time. This will be encoded through the MES of dresses, heavy makeup and jewellery. Several alternative bands play with gender, including Shinsei Kammatechan, Melvins and Nirvana. This non-conformist gender identity will appeal to a younger and more open minded audience. This constructs a reality that gender is more complex than a simple binary, which links to Butler's theory. This is made more complex through the aggressive performance, with headbanging and moshing. I will establish an unconventional brand identity through the use of uncomfortable ECUs. In the DPS interview, my band will argue that they want to move away from conventional representations of pop stars as 'celebrities'. The pull quote "gender? Celebrity? We don't care about these labels" will help anchor this reading. The narrative of my MV will focus on depression, constructed through the bleak and monochrome cinematography. 

My primary audience are 20-30 year old male fans of metal, who have grown up with digital media. I shall address this audience through the selection of younger performers, who the audience can identify with (Gauntlet). I shall address this digital generation with references to the band's socials in both the MV, with on screen graphics, and the magazine, where the interview will have the band discuss the importance of having an online presence. I shall anchor a preferred reading of shock and aggression through a combination of fast paced editing and ECUSs to actively position the young target audience. My music video will be distributed digitally on streaming platforms like YouTube and Daily Motion. I shall also target a secondary audience of international fans, through the lack of stereotypical British identity in my music video. My band will encourage audiences to make fan videos of their songs, a form of active fan participation (Jenkins)