Extra… Special on Men! How does this special feature construct and appeal to its target audience? What choices have been made as to how women are represented? And how can contemporary audiences pick and mix ideologies to construct their own identity?

• The article provides audiences with inside information on the lives of men. Yet even here, it reinforces the same patriarchal and negative values. This provides audiences with the straightforward sexist message that they should not be heard or seen.
• The ‘give aways for guys’ is a selection of present ideas for husbands, including function items like road tax licences and ties, but also a light-hearted suggestion of ‘egging him on’ by buying the man cooking equipment. This challenges the patriarchal assumption that women should be the sole cookers, but in the gentlest possible way. 
• The article makes an assumption that the audience are working, or otherwise have some source of expendable income . This allows the audience the fantasy of spending money frivolously, yet the article still reinforces the patriarchal hegemonic value that money should be spent on men .
• The main image depicts a woman crushing the head on a man, a clear example of women brewing in a position of dominance. However, the image is clearly ironic in mode. It is presented as a joke, which suggests that this situation is clearly unrealistic. While the image provides an escapist fantasy, it still reinforces patriarchal hegemonic norms. 
• The image is fetishistic in it’s depiction. The model is barefoot, and depicts a smiling woman dominating a willing man. His legs are up in a symbolically feminine poise, and both models are very hegemonically. The image presents a niche fetish of sexual domination to a mainstream audience, in a way that bypasses regulations of the time.  
• The centre graphic challenges a patriarchal society.
• Audience construction refers to how an audience is built and told what to think by a producer. 
• The article targets a female audience, like the rest of the magazine. It takes the form of a gossipy selection of desires of men, with the intention of helping the audience to understand men. This makes a huge hegemonic, heteronormative, and anatomative assumption. 
• The main image of the woman standing on the man’s head has many, many polysemic interpretations. 
• Firstly, it others and mocks women, presenting the idea of female dominance over men as a funny, quaint and silly ideology. The man’s pose here reinforces and anchors this interpretation. This is clearly not a conventional domination, and in fact his facial expression seems to suggest that it may be funny at worst, annoying at best. 
• The image constructs a hyperreal counterpoint to the hegemonic domination of women elsewhere in the magazine. By presenting the idea of a woman in charge as funny, it actually reinforces patriarchal hegemonic
• However contemporary audiences may simply negotiate this image as being an exciting depiction of female dominance. Additionally the image contains exciting fetishistic qualities. The image of a sexually attractive barefooted woman dominating a sexually attractive man may provide audiences with the fulfilment of a pleasurable fantasy and escapism 
• However, the woman is still highly hegemonically attractive, reinforcing the myth/ideology that only attractive women could get away with such insubordination 
• At the bottom right is a cheeky cartoon that suggests, through the example of colour-blindness, that women are genetically superior to men. This controversial idea is dealt with in a funny and subversive way, yet still provides the target audience with the pleasure of feeling validation over superiority 
• A professional opinion is provided that suggests there is no proof that men are smarter than women, challenging the patriarchal perspective that men are more intelligent than women.