Monday, 3 October 2016

Star theory: Gledhill and Dyer

When discussing the importance of celebrity, it is essential to not only include a variety of appropriate examples which justify the artist's celebrity status, but also appropriate theory to back it up. Here are a couple of theories you can use in extended writing tasks. 

Remember, when using theory, use the theory to back up your point, rather than using the point to back up your theory! You can find more tips on how to utilise theory here. 

Christine Gledhill


4 elements of a star:


  • Capital value (they add monetary value and reduce the risk of loss)
  • Constructs (they are involved in the construction of their own image)
  • Deviant (they can be controversial)
  • Cultural value (they can signify moral, social and ideological values)



Richard Dyer


4 elements of a star:


  • Promotion (an aspect of the star will be focused on in order to market them more effectively)
  • Publicity (stars are ‘known’ on traditional and social media)
  • Films (stars are usually associated with different types of genres and film roles)
  • Criticism and commentary (how discussed is the star?)

Thanks to Tanya for providing this post!