For this task, you will be required to immerse yourself in the set edition of Adbusters. You can find the study pages under the case studies tab, and the complete edition has also been made available to you.
1 - Start a new blog post called Adbusters -initial analysis
2 - What examples of deliberately challenging, subversive and upsetting material can you find? Choose one example of an image, text etc from the set edition of the magazine. Screencap it and place it in your blog. Why has this been concluded? What ideological message does this construct? To what extent is this unconventional for magazines?
3 - Screencap / copypaste the front cover again. What elements of media language are used to construct representations of ethnicity? Consider gesture, costume, expression, mise-en-scene. What is the dominant ideological message presented to the audience?
4 - Find and save the 'fashion' double page spread, which comprises of two pages: the spoof Louiboton advert and the facing page of the models legs under the black and white image of people behind a metal fence. What representations of ethnicity are constructed here? What message is being presented to the audience? Remember to use the toolkit. Also remember the message is NOT obvious
5 - read this article and watch the accompanying trailer. What issues are there with the garment industry? Why is Adbusters so critical of the garment industry? If this article is true, then why is it legal to buy and sell clothes made in this way? Why does no one care?
6 - Read the full version of the set version of Adbusters. That's it!
TO SUM UP
please spend 90 minutes on these tasks. They will be used to start the next lesson, and YOU WILL BE ASKED QUESTIONS BASED ON YOUR RESEARCH. Remember Adbusters is a challenging magazine with deliberately difficult to reach conclusions. Please publish your blog before the next lesson.