Wednesday, 25 September 2019

How can a standardised product become a brand leader?




All three of the above adverts were taken from Coca Cola's 2016 'taste the feeling' campaign.


  • What is the ideological signification of these adverts?
  • What can we tell about the producer’s ideals and values from these adverts?
  • Who are Coca Cola's competitors, and in what ways is it differentiated from them? 


BONUS!!