Wednesday 23 February 2022

Detournement and culture jamming: an introduction

1 - Conclusions - using metalogic


If Woman is a simple, straightforward, hegemonic, sexist, capitalist magazine, then what kind of magazine will Adbusters be?

2 - Detournement and culture jamming 





3 - Getting to grips with Adbusters


Before we dig in to Adbusters and the set pages, it is important to not only look at Adbusters as a whole, complete text, but also Adbusters as a magazine. This can only be done by looking at multiple, different editions.

i) Click here to access the full edition of Adbusters, issue 125. This is totally illegal, but personally, I like to think The Adbusters Media Foundation will be happy with this flagrant rule breaking. Flick through it. In what ways is this edition of Adbusters unconventional?

ii) Google 'Adbusters front cover', and save three front covers. What atypical, unconventional elements does this magazine demonstrate?

4 - An analysis of Adbusters 125's front cover


Use the case studies tab to find the front cover to Adbusters issue 125. Save it, and insert it in to your blog. Open the toolkit for textual analysis. And

RIP 

THIS

COVER

APART