When we watch each video, we must consider...

How is the representation of young black people constructed in the video to The Race by Tay-K?

Video has considerably lower production values than usual. The grainy footage and muddy sound. This encodes a filthy, grimy, threatening atmosphere.
MES of guns and gang signs are frequently repeated through the video, which has clear connotations of criminality and crime
Wanted Criminal poster draws attention to the artist's criminal status. There is no attempt to distance him from this criminal act, 'self-snitching'. The video has clearly been made for the artists own exposure and reputation
MES of thick cannabis smoke, people dancing, and vodka being poured on the floor are all connotative of crime and rebellion
Video reinforces the ideological perspective that young black men are dangerous and involved

Song is lazy, amateurish and repetitive, which may well be frustrating, annoying and even offensive to certain audience. It reinforces a stereotype of non-white people as being users of drugs, through the slurred delivery of lyrics
Song is bass heavy, with connotations of aggression, violence and conflict
MES of big bags of cannabis reinforces stereotype of non-white people being both users and sellers of drugs
depiction of blatant acts of breaking the la
School setting forms a binary opposition with the constant MES of drugs, which anchors the suggestion that Lil Pump is selling drugs to schoolchildren. This in turn reinforces his status as a dangerous criminal
Use of many bright, garish colours, in particular purple. Purple here is symbolic of lean, an abuse of prescription drugs. Codeine is an addictive painkiller with euphoric effects. The drug itself is dangerous, especially when taken in large quantities and over a period of time. The drug is represented as being fun and exciting, which is highly problematic
MES of tiger is connotative of fearlessness and aggression, which reinforces the ideological perspective that people of colour are violent and dangerous
White people in this video are represented as boring, uptight, older and lacking power. This forms a binary opposition to the representation of Lil Pump, which confirms his status of powerful, criminal and anti authoritarian

Theme of the song is about how pop culture is idolising gang violence, yet the rapper confirms that this life is difficult and horrible. However, the theme of this song reinforces the stereotype young black males are involved in drug dealing and gang violence
The setting of this video is exclusively run down 'projects' or American social housing, which reinforces the ideology that young black men lead a dangerous, gritty, authentic lifestyle
MES of bin liners, rubbish and graffiti connotes poverty and crime
Lyrics focus on themes such as crime and sex, which reinforces reference to a criminal, outlaw lifestyle
Costumes including baggy oversized shirts and trousers also function as a proairetic code for violence

Fast paced editing constructs a startling, confusing and threatening atmosphere for the target audience
Fast paced vocal delivery, low quality distorted production and heavy use of slang constructs an intimidating and threatening atmosphere
Use of repetitive and ugly and bass makes the song louder and functions as a proairetic code that something violent and bad is going to happen
Performers all wear a similar 'uniform' tracksuits and balaclavas with are connotative of crime and aggression
MES of mobile phones and packets of crisps infer the performers absolutely do not not care about making a music video, which again reinforces their outlaw status