Final Advertising Mega Analysis 3000

•  In this session, you will create a visual resource analysisng just a single element of an advert we have studied. 
• These analyses will be combined to create a MEGA ANALYSIS, which will be published on the blog.
• And, in years to come, A-level media studies students (including you) will use them to revise for their final exams, and get amazing grades.
• Because you are producing a resource, you will make it look as visually striking as possible. Basically make it pretty.
• Use VISUAL EXAMPLES for each of these tasks. No big blocks of writing. Label screenshots! Draw little cartoons!
• You only have ONE thing to do, so do it well!
• You will email your resource to your teacher BEFORE the end of the session (so they can collect it all together and publish it to the blog). AND publish it to your blog, to help us know who did what. It forms part of your initial assessment (along with everything else you've done on your blog)

T block - Super.Human

P block - Kiss Of The Vampire

1- Textual analysis - break apart your case study, making reference to every bit of media language you possibly can. Try not to use much theory though. 

2 - Barthe's semiotic theory - give SPECIFIC examples of how this product uses proairetic, hermenutic, symbolic and referential codes.

3 - Levi-Strauss's structuralist theory - Opposites make meaning! Find and give examples of as many binary oppositions as possible! What do they mean???

4 - Hall's representation theory - How are re-presentations encoded in your case study? What stereotypes are used and why? WHAT IS THE IDEOLOGY OF THE PRODUCER? And what claims about REALITY are being made here?

5 - Gauntlett - Identity/pick and mix theory - In what ways can audiences use this case study to construct their own identity? How can audiences respond to the representations in this product? What 'blueprints' or inspirations are encoded in this advert?

6 - Van Zoonen's feminist theory - How are women represented in this product? How does the representation of men and women differ? Does this product reinforce of subvert stereotypes? Do what extent does this product reinforce the notion of a heterosexual male gaze?

7 - Gilroy's postcolonial theory - How are non-white people represented in this advert? What messages and ideologies does this construct? Does this subvert or reinforce stereotypes? How is Britain represented? How are non-British countries represented?

8 - Gerbner's cultivation theory - what ideological perspectives are cultivated in this advert? Does it reflect the dominate idea of society? What would happen if everyone agreed with this message? What are three other products that share this ideological message? What violent or upsetting elements may affect the audience?

9 - Hall reception theory/encoding decoding model - How can different audiences interpret this product in different ways? What is the dominant ideological perspective of this advert? And what tare the preferred, negotiated and oppositional readings?

10 - Hegemony!!! What hegemonic values and expectations are reinforced by this poster? Howe does it 'play by the rules'? This about all elements of media language, because remember, HEGEMONY RUNS DEEP...

11 - Audience - who is the target audience for this product? Secondary audience? What demographics does it appeal to? How does it specifically use audience appeal? How does it position the audience? How does it ensure financial success?