An analysis of the Daily Mirror set edition double page spread

This article has been compiled from the responses of three separate classes, and therefore contains some repetition. Repeat, revise, remember!

Headline, centre spread image etc

• Front line workers are constructed through the MES of the hospital setting and the MES of surgical masks. These elements of media language construct the enormous pressure that frontline workers are under, and constructs a message that frontline workers are heroic and hard working
• However, a binary opposition is constructed between the heroic frontline workers and Boris Johnson. Johnson is pictured with the MES of a glass of prosecco in his hands, which has connotations of wealth, fun, and relaxation. This damning representation is further anchored through the lack of MES of a mask, the MES of his suit and his smug facial expression
• The lexis of the headline reinforces an ideology that Boris Johnson does not care about Britain or frontline workers. The word ‘shame’ in particular has connotations of not caring, but it also accuses Johnson of being guilty of something, in this case a potentially serious crime 
• This story would resonate with nurses and other medical professionals, as well as the general public, who would be aware of viral campaigns by NHS workers discussing the pain and discomfort of wearing masks for long shifts 
• Caption: rule breaking Boris Johnson took us for fools’. Caption reinforces the ideology that Johnson has fooled the public. The use of the term ‘us’ is more intimate, and it allows the audience to identify not only as those being exploited, but also it reinforces the ideology that the Mirror is ‘one of us’ 
• A binary opposition is formed between the picture of Johnson and the picture of the NHS workers. 
• The Mis en scene of Johnson’s alcoholic beverage as connotations of wealth and status. Champagne is a stereotypically wealthy drink, and it has symbolic connotations of celebration
• However, immediately to the left of this picture, the surgical setting and the MES of surgical masks and eye shield has connotations of suffering, death and danger. Clealry, these two images are a strong contradiction
• The facemasks present a highly relatable mode of address to the target audience, as the vast majority of the audience would have experience of wearing a a facemask. 
• However, Johnson is not wearing a mask, which could be symbolic of carelessness, superiority and a sense of social hierarchy. Johnson is wearing a suit, which is symbolic of superiority. The tone of his shirt is similar to that of the key workers, yet they are clearly from different parts of society. The use of a mis shot here does not create intimacy, but instead positions him too close to the audience, indicating that he is not ‘social distancing’ 
• Lexis: ‘man’ connotes that Johnson is a human like anyone else, and it is highly hypocritical that he is getting special treatment. ‘Man’ here suggests he is a man like any other, and should bare responsibility for his crime.
• Man with no shame is a (weak) pun, and symbolically encodes that johnsons crimes are a joke and ridiculous. The word ‘shame’ clearly has significant negative connotation. The shadows on his face, along with his smug and sarcastic facial expression even have connotations of villainy and ‘evil’
• Lexis of headline, in particular the word ‘shame’ has connotations of a negative nature. It heavily insinuates that Boris Jophnson is guilty of something
• The layout is busy and exciting with a big emphaiss of the colour blue. This has connotations of cold, death, misery and a hospital setting
• The mise en scene of Johnson’s cheeky smirk forms a symbolic code of villainy and guilt. This is confirmed and anchored through the lexis of the enormous word ‘shame’ hanging above his head. This combination of media language confirms a negative perspective of Johnson. 
• The caption immediately beneath Johnson reinforces the ideological perspective that Johnson’s presence is negative. “rule- breaker”, which clearly demonstrates the newspaper’s opinion
• The MES of the champagne flute has symbolic connotations, parties, wealth, and celebration. It’s presence forms a powerful binary opposition with the hospital setting immediately to the left, where the MES of machinery, the chaotic arrangement of people, and the MES of surgical masks all construct a stressful and exhausting mode of address
• The chaotic and frantic nature of the hospital scene positions us in an up close and personal mode of address
• An unflattering image of Johnson holding a champagne flute is selected, which constructs a highly biased representation of the former PM. By constructing him almost as a Bind villain, the producer is making intertextual reference to James Bond films

Body text - Keir Starmer addresses Mirror readers

• The ‘dear mirror readers’ first sentence is in larger font, and is in italic, which has connotations of handwriting, and has the connotation of it being more personal and relatable to the target audience
• Use of emotive language, including lexis such as ‘missing funerals’ has the effect of remind the target audience of what they suffered. Sacrifices…
• An informal mode of address is adopted, which might be surprising given the status of ‘sir kier starmer’. He uses contractions such as i’ts’, and uses emotive speech, a direct mode of address, and the use of the word ‘we’ suggests a collective response that both we (the audience) and he (stramer) were involved in. His language heavily infers that we all (he included) were as affected as one another!
• Letter singed off as ‘yours, Kier Starmer’ 
• The mug shot of Starmer’s face leaning over and directly addressing the audience has connotations aof a friendly pub like setting, where he is enjoying a pint with us. His lack of tie has connotations of infomrality, which allow the audience to relate to him more effectively
• The colour red has connotations of love, affection, power, and is also the colour of the labour party, and therefore the colour of revolution
• Use f ‘the British people’ evokes patriotism, pride in Britain. The use of the lexis ‘we’ symbolically constructs a sense of togetherness, the country 
• Missing off the ‘sir’ is more informal, but makes him more relatable
• The italic (comic sans?) font has connotations of handwriting, constructing an informal mode of address
• Starmer’s mugshot seems candid, caught off guard, and relatable for the target audience. He is slouched, and directly addressing the audience in an informal and welcoming way. 
• By referring to the audience’s intelligence, he is flattering the audience, and the use of the term sacrifice infers that the target audience have followed the rules. this is highly emotive language, and infers that the entire audience (and British public) are all in this together
• Italic, serif font of ‘Dear Mirror Readers has connotations of being handwritten. This clearly presents a relatable mode of address to the target audience of working class labour voters. 
• Starmer’s serious facial expression is further anchored through his relaxed yet firm body language,that positions us in a serious, yet friendly mode of address. His lack of tie is symbolic of his casual laid back nature
• Use of definite language constructs a mode of address which is clear and precise to the target audience. The use of language is appropriate to an audience with little or no education.
• “He insulted your intelligence” suggests the target audience are intelligent, and presents a flattering mode of address
• The word ‘sacrafice’ is highly emotive, and constructs a sense of unity and togetherness

Editorial: voice of the Daily Mirror

• Lexis ‘voice of the’ suggests that this newspaper is a spokesperson for ‘the people’ the general public, which heavily infers a sense of consent from the general public. If we disagree with the ideology of the daily mirror, then we are clearly on the same level as Johnson, the ‘villain’ of this narrative
• The use of patriotic language ‘our great nation positions the audience as British and proud and powerful. However, Boris Johnson is represented as an other, as different, and as destructive to the British way of life
• The word stain has connotations of being messy, disgusting, corrupt, and hard to get out. This reinforces the ideological perspective that essentially Boris Johnson is less than human. He is a traitor to our country. Clearly the Mirror does not say this explicitly, but it heavily infers this
• The lexis ‘charlatan’ is an old fashioned word with connotations of being upper class and well spoken, which presents an authentic and compelling mode of address
• Patriotic mode of address is constructed through the lexis ‘our great nation’ that positions the working class target audience as British, proud, and patriotic
• The symbolic connotations of the word stain include being dirty, and less than human. This is an aggressive and insulting mode of address

Political cartoon

• A satirical joke is one that criticises stupidity of those in power 
• Political cartoon humorously infers than Johnson is actually worse than Putin. Satirical comedy is often very harsh, and draws attention to public figures and political figure’s idiocy 
• The joke is heavy handed, and clearly argues that Boris Johnson is worse than Vladimir Putin!