The effects model - Albert Bandura
The Bobo Doll experiment
Cultivation theory is far more convincing than the effects model!
Cultivation theory provides a much more convincing argument than the effects model, as it argues that ideologies such as aggressive behaviour grow with repeat exposure to media. Easily accessible media, with absolutely no restrictions on content are being consumed by young children with no repercussions.
What problematic ideologies are cultivated through Assassins Creed Unity?
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| Pretty edgy, no? |
- Violence. Unavoidable, exciting, enjoyable, somewhat realistic violence.
- Either kill or be killed. The player is forced to kill NPCs, otherwise there is a game over. Reinforces the ideology that violence is compulsory.
- The use of parkour (clibming stuff) could encourage risky behaviour. Simply pushing RT and up allows the audience to climb huge walls with no consequence. ‘Dying’ in a videogames is simply a matter of reloading and respawing
- Realistic graphics realistically represent blood, gore and violence. Arguably exposure to realistic and ‘cartoon’ violence can desensitize audiences. Audiences may decide that violence is not an issues, which shifts and shapes their worldview
- English accents and English language present a strong cultural bias. It is a powerful example ethnocentrism, and reinforces the ideology that British people are more important