Regulations
- You must complete an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences).
- Unassessed participants may act in, or appear in the media production, or operate lighting, sound, recording and other equipment under your direction if required.
“The cross-media production must be conceptualised as a complete package of interrelated products in two forms, reflecting the nature of the contemporary media and the importance of different platforms in distributing, and enabling audiences to access, the media”
Project brief
- A cross-media production for a new artist or band in a popular genre (or sub-genre/ hybrid) of your choice.
- Create an original music video and associated print material to promote the same artist or band.
- You should create a cross-media production for a major record label such as Polydor or Epic Records, owned by a major conglomerate, and targeting a mainstream audience of 16-25 year olds
- You must create a convincing brand identity for a new artist that appeals to your designated target audience
Task one - Create an original music video to promote your new artist or band
Length: 3 minutes - 3 minutes 30 seconds.
The music video must construct representations of at least one social group and include the following:
• Two or more filming locations appropriate to the chosen popular genre. These might include a studio, rehearsal or live performance setting, and other locations to establish the narrative
• A wide range of camera shots, angles and movement
• A range of shots of the artist or band to establish a clear image/ identity
• Performance footage (rehearsal and/or live and/or lip synched appropriate to the chosen popular genre)
• Clear structure with an element of narrative (such as conflict, resolution or character types) to visually interpret the lyrics
• Editing of original footage to the music track
• Graphics depicting the name of the fictional artist or band and title of the track
Task two - create a front cover and double page feature article for a new entertainment magazine to promote your artist or band to the target audience
Length: 3 pages.
Your print production must construct representations of at least one social group and include at least 5 original images in total.
Front cover:
• Original title and masthead for the magazine; strapline
• Cover price and barcode
• Main cover image of the band or artist to establish their identity (original and different from the images on the double page article);
• Main cover line relating to the artist or band plus at least 2 further cover lines
Double page feature article, (or extract from a longer article), approximately 300 words, including:
• Headline and stand-first, sub-headings, column layout appropriate to the entertainment magazine genre
• Details of the latest single release/ availability of the music video
• An interview with the artist or band discussing the ideas in the music and the process of making the music video
• Explicit details of when the artist’s new single/album is being released and in what format(s)
• One main image and additional smaller/ minor images (all original and different from the images on the cover); these may include photographs of the artist/s on the music video set, but ‘stills’ from the music video must not be used
• At least one pull-quote; links to the artist or band’s website and social media channels
How to get an A in the music video coursework
Use media language to demonstrate intertextuality and/or generic hybridity
Convey a complex representation of a social group using media language
Subvert and challenge typical representational stereotypes
Present an ideological context typical to a major music label
Create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video
How to get an A in the music video coursework
Start shooting the first day you are able
If someone lets you down, deal with it and shoot someone else
If your venue falls through or your location shoot is rained off, shoot somewhere else
If you accidentally delete all your work, take a deep breath and start again
If your teacher tells you your footage is not up to standard, take a deep breath and go out and reshoot