Component one section A
Total time allowed: fifty-four minutes
You are advised to spend thirty minutes answering the questions in section A, and the remaining 24 minutes answering section B.
1 – Media language
Question 1 is based on the theatrical poster for the 1963 film From Russia With Love
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1. Explore how media language in the theatrical poster to From Russia With Love constructs meanings. [15]
Component one section B
2-1 Briefly explain what is meant by digital convergence [2]
2-2 Briefly explain what is meant by vertical integration [2]
3-1 In what ways can newspapers target and construct their audiences? Make reference to The Daily Mirror to support your answer [10]
3-2 In what ways can audiences actively engage with videogames? Make reference to the Assassin's Creed franchise to support your answer [10]
