Online Media

Media in the online age

An introduction to online media
The regulation of social media and its effects on young users

Zoella/Zoe Sugg (2019 +)

An analysis of Zoella's YouTube web portal

Textual analysis: how does Sugg’s face and general appearance allow her to appeal to her many audiences?

MEDIA LANGUAGE - How can semiotic and structuralist theory help us to understand how online media constructs meaning? - Zoe Sugg’s YouTube homepage

Advanced semiotics: how can myths resolve contradictions in Zoe Sugg's vlogs?

Zoe Sugg video analysis: Huge Summer Primark Haul

Zoella analysis 1 - stationary haul

Zoella analysis 2 - New In Beauty : Blogger Mail 2

HUGE Festive Lush Haul & Demo - applying theoretical perspectives to Zoella/Sugg's vlog

Gendered identity and gender performativity in the content of Zoella

How does Zoe Sugg use media language to construct re-presentations of gender?

Zoella and industry and audience

Applying reception theory: how can different audiences interpret Zoe Sugg?

Technological changes: how does Zoe Sugg use algorithmically influenced business practices to address her audiences?

Applying postmodern theory to Zoella/Zoe Sugg

Attitude Online (2019 +)

Attitude online - initial analysis and representational examples

Attitude Online - initial discussion and analysis 2024

Attitude fact file

Media diversification - Attitude online vs Attitude the magazine

A semiotic analysis of the article ‘Graham Norton named Attitude’s Person of the Year – as Drag Race UK judge leads our list of 101 trailblazers’

A semiotic analysis of the article “Gossip’s Beth Ditto: ‘I puked on a boy’s back once for being a homophobe”

Identity: how can gay men use an article about Kate Middleton's cancer diagnosis to construct a complex identity?

Attitude - revising representation theory and considering the representation of gay men 

Attitude, othering and reappropriating stereotypes

Representations and stereotypes: Why is attitude online so stereotypical?

hooks in practice - exploring complex queer representation at the intersection of gender identities 

Applying reception theory - negotiated responses to Attitude Online

Attitude Online - audience and industry roundup

Applying theory to Attitude online

Applying postcolonial theory to Attitude Online