Online Media

Media in the online age

An introduction to online media
The regulation of social media and its effects on young users
Harm and offense - what online content exists that may harm or offend an audience?

Zoella/Zoe Sugg (2019 +)

An analysis of Zoella's YouTube web portal

How does Zoella utilise vlog conventions to ensure minimum risk and maximum profit?

Exploring the implications of digital convergent media in two recent lifestyle vlogs from Zoe Sugg

Textual analysis: how does Sugg’s face and general appearance allow her to appeal to her many audiences?

MEDIA LANGUAGE - How can semiotic and structuralist theory help us to understand how online media constructs meaning? - Zoe Sugg’s YouTube homepage

Advanced semiotics: how can myths resolve contradictions in Zoe Sugg's vlogs?

Zoe Sugg video analysis: Huge Summer Primark Haul

Zoella analysis 1 - stationary haul

Zoella analysis 2 - New In Beauty : Blogger Mail 2

HUGE Festive Lush Haul & Demo - applying theoretical perspectives to Zoella/Sugg's vlog

Gendered identity and gender performativity in the content of Zoella

Gender performativity and Zoe Sugg

How does Zoe Sugg use media language to construct re-presentations of gender?

Applying feminist theory to Zoella

Zoella and industry and audience

Applying reception theory: how can different audiences interpret Zoe Sugg?

Technological changes: how does Zoe Sugg use algorithmically influenced business practices to address her audiences?

Cultivating active audience responses

Applying postmodern theory to Zoella/Zoe Sugg

Zoella - how is identity mediated through digitally convergent media in a postmodern world? BONUS - Postmodern sentences

Regulatory factors: how does Zoella.co.uk conform to and conflict with UK regulatory guidelines?

Lots of Zoella facts!!!!!!!!!!!!!!!

Attitude Online (2019 +)

Attitude online - initial analysis and representational examples

Attitude Online - initial discussion and analysis 2024

Audience responses to Attitude Online

Attitude fact file

Media diversification - Attitude online vs Attitude the magazine

A semiotic analysis of the article ‘Graham Norton named Attitude’s Person of the Year – as Drag Race UK judge leads our list of 101 trailblazers’

A semiotic analysis of the article “Gossip’s Beth Ditto: ‘I puked on a boy’s back once for being a homophobe”

Identity: how can gay men use an article about Kate Middleton's cancer diagnosis to construct a complex identity?

Attitude - revising representation theory and considering the representation of gay men 

Attitude, othering and reappropriating stereotypes

Representations and stereotypes: Why is attitude online so stereotypical?

hooks in practice - exploring complex queer representation at the intersection of gender identities 

Applying reception theory - negotiated responses to Attitude Online

Attitude Online - audience and industry roundup

Applying theory to Attitude online

Applying postcolonial theory to Attitude Online