Following the recent referendum regarding the UK's membership of the European Union, there was criticism that the 'Remain' contingent's campaign was not strong enough to beat the more emotive, blunt messages of the 'Leave' campaign.
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| This provocative poster, unveiled by UKIP leader Nigel Farage, was criticised for being both potentially offensive and misleading. |
Following the result, these campaign posters, rejected by 'Remain' campaign chiefs, possibly for being too aggressive.
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| An example of the more 'aggressive' and ultimately rejected 'Remain' campaign posters, developed by Saatchi & Saatchi. |
Have a look at the article and see what you think. How do these posters address the
audience? What
connotations do they
encode about the 'Leave' campaign?
