Researching brand identity
Task: Read this article and answer the questions below: https://goo.gl/PzdXnb (just google ‘Adbusters Mags with No Ads Huck magazine’)
(advisory warning – some swearing LOL)
• What is the ideology/ethos of Adbusters?
• How does Adbusters subvert traditional magazine conventions, especially in relation to
advertising?
• How does the magazine interact with its audience?
Researching Adbuster's online presence
Go to Adbusters.org
How does the website reinforce the brand identity of the magazine?
Is there a clear ‘house style’ that is evident across the magazine and the website?
What does the website offer that is different from the content of the magazine?
How does the website extend the brand (e.g. through videos, merchandise etc.)?
How does your magazine use social media (e.g. to market the latest edition or offer additional content)?
How can readers interact with the magazine through the website and social media?
Write TWO paragraphs explaining why it is important for print magazine publishers to have an online presence, giving specific examples from your Adbusters.
Research Task: ideology in practice and how adbusters interacts with its audience
Access the following websites: https://www.adbusters.org/bnd/, http://www.nytimes.com/2012/12/23/business/adbusters-war-against-too-much-of-everything.html Summarise key points about the following:
• The campaigns (e.g. Occupy Wall Street and Buy Nothing Day) that the Adbusters
Foundation runs.
• The controversies and criticisms of Adbusters.
• Other products that extend the Adbusters brand.