Information for both years
This year, you will get feedback in four ways:
1) Your mark and grade will tell you exactly what level you currently are. Remember, if you are annoyed with your grade, you still have plenty of time to deal with it!
2) The bits of the essay where you are actually getting marks will be circled. This is called positive marking, and will allow you to instantly see where you are getting marks, and where you have been treading water. Where you have a circle, it will link to an assessment objective. See below for what this means.
3) You will receive one general area for improvement, which will be linked to a roman numeral (eg i, ii, iii etc) that you can find below
4) You will get verbal feedback from your teacher as to how you can improve.
Assessment objectives
First year
Component 1 (30 marks)
"Apply knowledge and understanding of the theoretical framework of media to:
- analyse media products, including in relation to their contexts and through the use of academic theories
- make judgements and draw conclusions"
Component 2 (30 marks)
1 - Demonstrate knowledge and understanding of contexts of media and their influence on media products and processes (maximum 10 marks)
2 - Apply knowledge and understanding of the theoretical framework of media to evaluate academic theories (maximum 20 marks)
Second year
MS4 (30 marks)
1 - Demonstrate knowledge and understanding of media concepts, contexts and critical debates (maximum 20 marks)
2 - Apply knowledge and understanding when analysing media products and processes (maximum 10 marks)
Feedback legend
i - Consistently refer to you argument or point of view throughout
ii - Make full reference to media language, terms which you can find on the textual analysis toolkit
iii - Make reference to the social and political implications of your examples, making reference to hegemony
iv - Discuss the ideological implications of the examples you give, and how they might affect the target audience
v - Don't save all the good stuff for the conclusion!
vi - Do not overuse certain words and concepts, for example 'stereotyping'. Remember, stereotyping, as "a widely held belief about a certain people, place, or issue" needs to be used pretty specifically.
vii - When applying your argument or opinion, try not to include simple arguments about whether or not you enjoyed the text/media product, but instead link to the audience and their possible negotiation (Hall)
viii - Use theory to analyse key scenes/adverts/pages. Don't lead the paragraph with theory!
ix - Avoid colloquialisms like the plague full stop