“Digital technology”
• Recording
• techniques
• Websites
• Videos
• Social networking
• Youtube
• itunes, spotify etc
• Live performances
• Production techniques.
• Distribution.
• Use of social media –twitter etc.
• Marketing – via website, youtube,
• Listening formats
“Marketing”
• Band/performer websites
• exposure – magazines, celebrity endorsement etc
• fan sites
• music press articles
• social networking sites
• viral campaigns
• iTunes etc.
“Distribution”
• Financial – ownership, budget, etc
• Industry – size, scope
• Placement, marketing strategies
• Internet.
Distribution may be interpreted widely here and discussions on performances, videos and music releases are all valid. Other factors may include star person and music genre.
“Advantages of the internet”
• Internet develops audience engagement (e.g., through points noted below)
• Sites directly linked to the selected texts e.g. band websites, label websites,
• newspaper/magazine on-line
• Blogs
• Twitter (ultimate in uses and gratification!)
• Use of YouTube
• Social networking sites e.g. MySpace, Facebook, Bebo (lol), etc.
“Stars and celebs”
• Clearly important !
• Websites (official)
• Fan sites and fan fiction
• forums
• Videos
• Social networking
• Chat shows
• Magazines
“Regulation”
• Largely self-regulated
• Legal constraints in areas of copyright, licensing, downloading
• New threats such as peer to peer and torrent sites
• Parental advisory stickers
• Radio edits
• Censorship