1
Please save the above image to a new blog post and complete detailed notes under the following headings. Remember to substantiate EVERY example with media language, using the textual analysis toolkit.
Representational issues: what MESSAGES AND VALUES are encoded in this advert about men, women and vampires?
Generic paradigms: list the genre conventions that inform the audience that this is indeed a horror text.
Target audience: who is the SPECIFIC target audience for this film? How do you know? Make explicit examples
Context: what can you learn about Britain in 1963 from analysing this image?
Semiotic and structuralist analysis: what hermeneutic, proairetic, symbolic and referential codes have been encoded by the producer? What binary oppositions have been encoded?
2
Watch a MODERN (last ten years) horror film, for example on Netflix or Prime. How has the genre EVOLVED over the last 60 years? This will form the basis of a discussion we will have next week. Try not to pick anything too traumatising...