The hook
How are you going to grip your audience? How can you encode a hermeneutic enigma through the use of lexis? How can you actually make out that this article is worth spending your time on?
The relationship between image, headline and text
How can you use the layout to lead your reader in to the article? How can your choice of image anchor the audience in terms of the dominant ideological perspective that you re hoping to encode?
Celebrity and attitude
Why is this person in particular worth reading about? What makes them different to a normal person? What juicy gossip can you present to your otherwise sophisticated middle-aged audience?