Component one
SECTION A: ANALYSING MEDIA LANGUAGE AND REPRESENTATION
Media Language
Question 1 is based on the audio-visual resource: an advertisement which is part of the This Girl Can campaign, produced by Sport England in 2017.
- You will be allowed one minute to read Question 1.
- The advertisement will be shown twice.
- First viewing: watch the advertisement and make notes.
- You will then have five minutes to make further notes.
- Second viewing: watch the advertisement and make final notes.
- Once the second viewing has finished, you should answer Question 1
1 - Explore how the combination of elements of media language influences meaning in the This Girl Can advertisement. [15]
Representation
Question 2 is based on the following:
print resource: the front page of the Daily Mail, published on the day of the 2017 UK general election
the front page and article from the Daily Mirror you have studied, published on the day after the 2016 US presidential election.
2 - Compare how these pages from the Daily Mail and the Daily Mirror construct versions of reality. In your answer you must:
- consider the choices media producers make when constructing versions of reality
- consider the similarities and differences in the representations
- make judgements and draw conclusions about how far the representations relate to relevant media contexts. [30]
SECTION B: UNDERSTANDING MEDIA INDUSTRIES AND AUDIENCES
3a) What is meant by an independent film? [2]
3b) Briefly explain what you understand by vertical integration. [2]
3c) Explain two features of mainstream film production. Refer briefly to Straight Outta Compton to support your points. [6]
In Question 3(d) you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
3d) Explain how economic contexts shape independent films. Refer to I, Daniel Blake to support your points. [15]
4a) Explain how the radio industry targets audiences. Refer to Late Night Woman’s Hour to support your points. [10]
4b) Explain the impact of media technologies on audience consumption of radio. Refer to Late Night Woman’s Hour to support your points. [10]
Component two
Section A – Television in the Global Age
Humans and The Returned
‘Television is a global industry.’ To what extent do Humans and The Returned support this claim? [30]
Section B – Magazines: Mainstream and Alternative Media
Answer one question in this section. Each question is in two parts.