To what extent do newspapers construct versions of reality for their target audiences?
Ways in which bias and agenda can be encoded in media products:
Bias through selection and omission
Bias through placement
Bias by headline
Bias by photos, captions and camera angles
Bias through use of names and titles
Bias through statistics and crowd counts
Bias by source control
Word choice and tone
Jeremy Corbyn presented as a Chicken, symbolic of his status as a coward or a chicken. A playground insult
Biased selection of image for Corbyn: he looks frightened and 'stupid'
Use of word 'THIS' in capitals dehumanises Corbyn, presenting him as an animal
Use of rhetorical question allows audience ' the chance to decide for themselves'.
'Corbyn clucks up Brexit' use of alliteration. Reference to 'fucks up'. Both childish and adult joke, polysemic
Use of nickname 'Jez' is informal and derogatory
An easy to understand and decode argument for the working class target audience. Assumption that the audience are stupid!
Biased selection of image for Corbyn: he looks frightened and 'stupid'
Use of word 'THIS' in capitals dehumanises Corbyn, presenting him as an animal
Use of rhetorical question allows audience ' the chance to decide for themselves'.
'Corbyn clucks up Brexit' use of alliteration. Reference to 'fucks up'. Both childish and adult joke, polysemic
Use of nickname 'Jez' is informal and derogatory
An easy to understand and decode argument for the working class target audience. Assumption that the audience are stupid!
