Please make sure you've completed everything up to this point before continuing with this final task of the term (!)
Exam question: Compare and contrast how issues are represented in the Shelter 'Emergency Christmas Appeal TV Advert 2016' and Wateraid 'Claudia Sings Sunshine On A Rainy Day spot advertisements
Make reference to
- How ideologies are presented
- How the producer uses representations to position audiences, and
- The role of stereotypes
Task: watch this charity campaign advert three times
The second and third time you watch the advert, make notes under the following headings:
- Codes and conventions
- Camera work – framing, shot types, angle, position, movement
- Editing – pace, type of edits, continuity/montage Structure/narrative
- Sound – music/dialogue/voiceover
- Mise-en-scene – colour, lighting, location, costume/dress, hair/makeup
You have two options for how you tackle today's task:
Task: answer the above question under exam conditions
- You may not access the WaterAid advert
- You may not access the textual analysis toolkit
- You must complete the question in no more than 45 minutes, instantly publishing your response to your blog after you have finished
or
Task: write your response in note form, making full use of all the resources on the blog
You may wish to use the textual analysis toolkit and the media language section of the theories and theorists resource as a framework for your notes.