David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit
The role of trailers - Assassin's Creed: Valhalla pre-release trailer
Watch this video on the Assassin's Creed Valhalla trailer
At the time of writing this blog post and making this video, Assassin's Creed: Valhalla is unreleased. However, the marketing materials and online relations and discussions surrounding this unreleased game can be referred to in the exam!
You can watch the original trailer here
This trailer is going to be something you refer to in the exam, no matter what question comes up. So make sure you watch it again, and again, and again....
Other trailers
Assassin's Creed: E3 announcement trailer (2007)
Instead of using in-game graphics, the trailer instead uses pre-rendered CG. In brief, this trailer looks different to how the game actually plays. These 'CG announcement trailers' often lead to negative reactions from core/niche audiences however.
Fans Mad at New Assassin's Creed Valhalla Trailer - IGN Now
Why did Ubisoft make this decision? How might fans react to the use of pre-rendered CG in videogame trailers?
One marketing strategy utilised by Ubisoft is the use of prerelease trailers accompanied by a famous pop song. The song selected is often wildly at odds with the setting of the Assassin's Creed franchise.
Why does Ubisoft employ this marketing strategy? How can it appeal to mass audiences?
Why does Ubisoft employ this marketing strategy? How can it appeal to mass audiences?