The following analysis was provided by Q block students, on their first ever viewing of the Tide advert. Clearly, there's lots to discuss here!
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| You'd better get used to this advert, because you need to know it front and back! |
- Heavy use of sans serif font, creates an inclusive mode of address for working class audiences
- Informal use of lexis, for example "Tide's got what women wants", drawing in and engaging the female target audience
- Heavy use of the colour red, which creates associations of love, romance and stereotypical female target audiences
- Mode of address: the female character is looking up to the box, emphasising the importance of the product.
- Intradiegetic gaze: where one character looks at another character in a media product
- Mise en scene of clothing and hairstyle is strongly reminiscent of 1950's fashion
- Clear use of the rule of thirds, to make make clear to the audience exactly what this advert is trying to sell
- The mise en scene of the model's bright, happy face is a symbolic code, indicating that the product has the potential to create a bright and happy lifestyle
- MES of pink love hearts floating above the models head further anchors the message that this product should be associated with love and romance
- Furthermore, the use of red anchors the idea that this product should be associated with love and even passion
- The MES of red lipstick is symbolic of love, passion and sexuality
- The main character is a stereotypical housewife, who engages in stereotypical behaviour such as putting away clothes and wearing an apron, allowing the audience to both associate and relate to the lifestyle of the main character
- The use of the Z line allows the target audience to quickly analyse and study the advert
- Extensive use of snappy slogans
- Gesture of hugging box of tide is a symbolic code, suggesting themes of love
- MES of red lipstick is also symbolic of love, and is a proairetic code, suggesting that she is about to kiss the box of soap