Time allowed: up to three hours
Conditions: Please complete the assessment in silence. All students are encouraged to use headphones to drown out the noises of other classes. You may NOT ask questions after the examination has started. Please ask all questions prior to commencing the exam
Submission: please submit your completed aims and intentions essay to the Google Drive
Word limit: the aims and intentions essay must be around 500 words. Please use techniques such as bullet points to actively limit your word use
Disclosure: this essay contributes to your overall grade, as part of component 3, even if exams are cancelled again. Please take it seriously
Aims and intentions
Explore how you will address the criteria of the brief, and how you will make an effective and generically appropriate cross media production (music video and double page spread)
Use evidence from your research into similar products; the industry context; your target audience, as well as theoretical perspectives, to explain your creative decisions.
- How and why will you use media language in your cross-media production?
- How and why will you construct representations of individuals, groups and issues/events?
- How will you target your intended audience?
- How will your production conform to its industry context?
- How will your cross-media production demonstrate digital convergence?
The brief
As you answer the above questions, please remind yourself of the brief you were set:
You must produce:
- A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice.
- Create an original music video and associated print material to promote the same artist or band.
- You should create a cross-media production for a major record label (such as Atlantic Records or Capitol Records) targeting a wide, mainstream audience of 16-25 year-olds
- The song you select for your music video cannot have an official music video already
- You will create a new and exciting artist/singer/band/DJ with a clear brand identity