Explore the ways in which audiences are positioned by this front page of The Daily Mirror
Make reference to:
- Anchorage
- Lexis
- Layout
- Technical codes
- Language codes
- Bias
Informal language, eg 'porkie pie', cockney rhyming slang, appeals to working class target audience
Directly accuses the UK PM of lying, suggesting a left-wing ideology
Clearly against the ideologies demonstated by the PM, "plot to ditch PM"
Use of informal lexis makes heavy use of assumptions, for exacmple the acronym BGT insead of Britains Got Talent suggests a familiarity with the typically working class TV show
A binary opposition is constructed between images of sterotpyically attractive and powerful women, and the weak, cowardly and potentially incompetant PM
Image of Johnson looks concerned and cowardly, which suggests bias by selection on behalf of the newspaper
The use of the colour red is symbolic of danger, warning and excitment which suggests to the working class audience that the newspaper will contain scandalous and exciteing content
Johnson dominates the front page, which suggests that the newspaper is prely focusing on negative elements surrounding the PM
Condesending mode of address. The producer is taking a clearly complex issue, and is "dumbing it down" by reductin g tit to a funny joke involving a prok pie. Attemping to make a complex issue comprehensible for a less infomred audience.
A highly sterotypical positioning of the working class target audience
By constantly using simple language to communicate with their working class audience, The Daily Mirrir may be creating a less educated audience reliant of the Mirror for their news.
Can this allow the paper to control their audience? Is the biggest threat to the uber rich the working class?
Marxist theory: those in power use their power to keep the rich rich and the poor poor