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| Promotional material for Assassin's Creed: Valhalla, such as this promotional image utilises the iconography and colour scheme of previous Assassin's Creed games, which allows the game to be simultaneously marketed towards a presold audience and an audience who may be curious about the game's strong narrative and immersive setting |
The following is a brief analysis of this trailer. Clearly, this trailer will be an excellent example to refer to promotional material, audience appeal and the use of digital technology in the exam!
- Dark fantasy/historical setting appeals to pre-existing fans of these genres
- Use of conventions of the Assassin's Creed franchise, such as certain elements of MES and of course the title appeals to pre-existing fans of the franchise
- Escapism and wish fulfilment: the opportunity for audiences to live out violent fantasies?
- Historical references, appeals to history fans. History mode included, which allows game and series to appeal to a diverse audience
- Intense soundtrack, dark electronic pop music which allows the game to appeal to a wider audience
- Highly immersive, using filmic techniques such as a range of shot types and camera movement to position the audience with the Viking protagonist
- High production values focus on pre-rendered graphics as opposed to in-engine gameplay, which presents more exciting footage to the audience
- Game trailer strongly resembles a film trailer through the paradigmatic features such as a focus on narrative and action
- Clear narrative features such as an antagonist delivering a monologue criticising the protagonist, and a binary opposition between what is being said, and what is being shown. A clear construction of an underdog story.