Tuesday 25 April 2023

Explore how stereotypes have been utilised in the music video to Riptide that you have studied and White Noise by Will Wood you have been shown.


Underline the key terms


 Explore how stereotypes have been utilised in the music video to Riptide that you have studied and [xxxxx] you have been shown. You should 

  • consider the choices media producers make when constructing versions of reality 

  • consider the similarities and differences in the representations 

  • make judgements and draw conclusions about how far the representations relate to relevant media contexts. [30]


Knee jerk reaction


While Riptide uses stereotypes extensively to construct an alarming mode of address, White Noise deliberately avoids stereotypes to construct a complex and welcoming mode of address


Plan


Stereotypes

Stuart Hall

Representation

Inequalities 

Gauntlet 

Identity/pick and mix

Gender performativity

Lack of lip syncing

Unconventional

Binary opposition

Black and white

Colour

Costume

Peaceful 

Symbolic codes

Allegory

Abuse/violence against women 

Depression

Montage

Van Zoonen 

Feminism

Body Language

Proairetic codes

Genre conventions

Indie pop

Beat matching

Postmodernism (nothing means anything!!!!!!!)

Hyperreality (the representation is more real than reality)

Polysemy 

Hermeneutic codes

Horror conventions 

Steve neale (genre conventions)

Intertextuality 

Close ups

Long shots

 






Introduction


DAC - definition, argument, context

Here are a bunch of student examples of introductions for this question!


A stereotype is the reduction of someone or something to a few simple traits or characteristics. In this essay I will argue that while Riptide uses stereotypes extensively to construct an alarming mode of address, White Noise deliberately avoids stereotypes to construct a complex and welcoming mode of address. In my answer I will refer to 'Riptide' by Vance Joy which came out in 2013 and 'White Noise', both music videos are for indie pop songs. 


stereotypes are things that are used to label something which deconstructs power. The producer does this to attract audiences to convey a feeling of being relatable to the target audiences, doing so minimise risk and maximises profit. In this essay I am going to talk about riptide, a horror genre and white noise, an indie music video and  how to convey  stereotypes in the music videos.


Stereotypes are the reduction of people or groups to a few simple traits or characteristics. According to Stuart Hall stereotyping happens when there are inequalities of power. In this essay I shall discuss how 'Riptide' by Vance Joy and 'White Noise' by Will Wood utilise stereotypes. Riptide heavily uses stereotypes in their music video, mainly to represent women however White Noise avoids the use of stereotypes to allow the music video to have a more welcoming and relatable mode of address. 


In this essay, I will explore how stereotypes have been utilised in the music video Riptide. I will consider the similarities and differences of representation between the White Noise music video and Riptide. While Riptide uses stereotypes extensively to construct an alarming mode of address, White Noise deliberately avoids stereotypes to construct a complex and welcoming mode of address.


Riptide utilises stereotypes within the music video to reconstruct a hyperreal version of reality. White Noise subverts stereotypes by including hegemonically unattractive people within the music video, which creates a more relatable, direct and welcoming mode of address. In this response, I will argue that by subverting stereotypes, White Noise attempts to convey relatable and allegoric message whereas Riptide attempts to convey an exaggerated allegory regarding abuse and mistreatment against women.


Paragraphs


PEA - Point, evidence, argument 


  • One way in which stereotypes have been utilised in Riptide is through  constructing differing versions of reality

  • Symbolism of red lipstick. Red lipstick can be symbolic of love, sex and passion. Yet the colour red an also be symbolic of blood, abuse anger and torture. This video is clearly playing with the nature of polysemy. This is further anchored through the mise en scene of smudged lipstick and smudged smeared eyeliner.

  • A long shot of a stereotypical cowboy standing in the middle of a desert makes intertextual reference to the Western genre for no particular reason. This creates an exciting yet confusing mode of address for the target audience

  • choices media producers make when constructing versions of reality 

  • Riptide

  • Elements of the slasher horror genre are used throughout the video including through shocking closeups of a woman being dragged away, the close up of a female hand being stabbed, the swinging chandelier, the first shock cut to the dentist torture close up.

  • White Noise

  • Hermeneutic code of a present being given over but its empty which is actively going against societal norms anchoring the fact this music video presents unconventional stereotypes.

  • similarities and differences in the representations 

  • Riptide

  • Liesbet Van Zoonen feminist theory multiple blonde conventionally attractive women all being abused, tortured etc

  • White Noise

  • Women are hegemonically unattractive but also means theres lack of sexism

  • judgements and draw conclusions about how far the representations relate to relevant media contexts

  • Riptide

  • intertextual reference to Suspiria

  • White Noise

  • allegory for depression? playing instruments with no strings, singing without lip synching