Wednesday, 19 April 2023

To what extent are newspapers shaped by their ownership? Make reference to The Times to support your answer

 The Times fact file 


  • Circulation - 365000 copies daily circa 2020 vs 686000 in 2005 which indicates fluctuations but also a steady 

  • Distribution - physical distribution (print, £2:20) and online distribution (website, paywalled, £26/ month subscription)

  • Producer - News Corp, an absolutely enormous global conglomerate, owned by Rupert Murdoch.  News UK a subsidiary of News Corp. 

  • News UK newspaper - Telegraph, The Sun, The Sunday Times, The News Of The World 

  • News Corp - Fox, Sky, New York Post, Wall Street Journal, Classic FM. Highly diverse and divergent business practices 

  • Vertically or horizontally integrated? - Both! 

  • Target demographic - middle aged, middle class, centre right wing

  • Regulatory body - IPSO (previously the PCC following the News Of The World phone hacking scandal) 

  • Political ideology - Centre right (supports the conservative party but the ideologies it presents are ‘more moderate’)

  • Controversies - News UK implicated in widespread phone hacking, routinely violating the privacy of private individuals 






 To what extent are newspapers shaped by their ownership? Make reference to The Times to support your answer [15]



Underline the key terms


 To what extent are newspapers shaped by their ownership? Make reference to The Times to support your answer [15]


Knee jerk reaction


The Times has been shaped by it’s multinational right wing conglomerate ownership to a massive extent


Plan


News Corp 

Masthead

Stuart Hall - reception

Hesmondhalgh - conglomerates, integration, vertical and horizontal

Middle aged middle class target audience

Cultivation of ideology

Circulation 365000 2020

Broadsheet

Centre Right

Curran and Seaton  - control, power, profit

Paywall

Brand identity

Exclusive

Main image

Headlines

Bylines

Lexis 

Formal mode of address

Distribution

Physical and online

Regulation (IPSO, ineffective, Livingstone and Lunt)







Introduction


DAC - definition, argument, context


Ownership refers to a company that owns a media product. Depending on the size ena ideology of the company media products can be shaped in radical ways. In this essay I shall argue that the Time has been significantly shaped by it’s right wing, multinational conglomerate ownership. The Times is a centre right UK Broadsheet that targets a middle class, middle aged audience. 


Paragraphs


PEA - Point, evidence, argument 


One way in which the Times has been shaped by its ownership is…


  • High production values

  • Right wing ideological perspective - manipulating an already right wing audience

  • Formal mode of address

  • Pricing models 

  • Benefitting from ineffective regulation - phone hacking scandal - huge issues of ethics

  • Motivated by need to make a profit