You can find the case studies for 2024+ here
The Times front page
Important note: if newspapers come up for audience or industry, then you will NOT be expected to talk about the set case studies (the Johnson front pages).
Instead you will be expected to talk about the Times/The Mirror as an institution, which means you will potentially refer to the following:
- Target audience
- Audience positioning techniques
- Dominant ideological perspective
- Price
- Selection of stories
- Political ideology/bias
- Producer
- Distribution
- Circulation
- Ownership
- Integration
- Digital integration including the use of the website
- Etc etc etc
How are audiences grouped and categorised?
- The Times’ target audience, according to NRS and ABC data is predominantly ABC1, over 35 and has a liberal/right wing political stance. This well-educated and middle class audience take an interest in global affairs and can understand detailed political reporting.
- How does this information impact who will read this front page and how they will interpret it? Use details from the front page!
Theoretical approaches:
- Cultivation theory – George Gerbner
- Reception theory ‐ Stuart Hall
The Daily Mirror front page
How are audiences grouped and categorised?
- The Daily Mirror’s target audience, according to NRS and ABC data is predominantly C2DE, over 35 and are working class Labour supporters.
- How do audiences interpret the product? Use details from the front cover and double page spread!
Theoretical approaches:
- Cultivation theory – Gerbner
- Reception theory ‐ Stuart Hall
- End of Audience- Clay Shirky