Thursday, 4 May 2023

TV industry: audience and industry questions 1

 ‘Television is a global industry.’ To what extent does Humans support this claim? [15]


Knee jerk reaction

Humans is a great example of television appealing to a worldwide audience 


Plan


8 episodes for s1

High budget/production

£12 million for s1 (high budget) 

Advertising campaign (viral)

Famous actors

Established US actor William Hurt 

First episode aired 2015

Produced by Channel 4 and cofunded by AMC

Minimise risk maximise 

Niche/cult/fan audience 

1.1 million US (big for a British export!)

Curran and Seaton - power!

(C4 - creative, challenging, alternative)

Specialised audience 

Remake of ‘real humans’ but tones down sexual and violence

Chinese remake

Last aired in July 2018

Declining viewing figures

4million uk viewers s1 to 1.9 s2 

East Asian protagonist 

(Gilroy postcolonialism) 

Cultural industries

Regulation

National tastes and preferences 



Explore how The Returned appeals to multiple audiences [15]



Knee jerk reaction 


The producers of Les Revs deliberately appeal to multiple audiences to minimise risk and to maximise potential profit


Plan 


Alpine setting 

Escapism

Pick and mix

Fandom 

Merchandise

Mogwai soundtrack Scottish Post rock band 

Pre-sold audience

Reception theory 

Audience negotiation 

(horror genre) 

Supernatural drama 

Paranormal romance 

Cultivation theory

Middle class target audience 

Canal + prestige channel 

Subscription based 

High production values

A range of different characters of different ages

Emotional manipulative 

Relatable mode of address positioning

Parasocial relationship