Instructions: work through these slides in order, then read the explanation below them. The 5th slide is the task, and it's a big one!
Wait so what are we actually doing?
Go on the websites for The Daily Mirror and The Times, and find explicit examples of how these newspapers appeal to their audiences, and also how audiences can 'talk back' to the product. BIG HINT: look at the comments!
When you find an example, screenshot it and file it under one or more of these headings:
- How do these websites address the risks presented by a societal move to digitally convergent media?
- How do these websites function in ways to minimise risk and to maximise profit?
- How do these websites appeal to their respective audiences? And who are the respective audiences of these websites?
- What examples can you find of ways of AUDIENCES ‘speaking back’ to these websites?
PLEASE NOTE
The Times website is paywalled. This means you need a subscription (how much does it cost???) to access the site and all the articles. However, you can still see some previews of some stories. Please also note that the fact The Times is paywalled is a big part of its appeal... but how does that work?