Reception theory
This is the most important audience theory by some way. These tasks will help you apply it.
1 - Revise
First, check out this video I made a few years back. It is very useful. Skip to the bit on reception theory. Watch it, then re - watch it and make notes on what reception theory actually is
ALTERNATIVELY
If you don't want to watch a video of me talking, head to the theories and theorists section to read a quick reminder of Hall's reception theory. Try not to get reception and representation mixed up (the classic media student mistake...)
2 - Read
3 - Find
Go to BBC Sounds. Find literally any episode of Have You Heard George’s Podcast that we HAVEN’T listened to in class. There are lots of episodes so there are lots of things to potentially interest you. Please be warned that some episodes feature ‘strong language’ Listen to at LEAST the first ten minutes of the podcast, but preferably the entire thing.
4 - Apply
Now, in note form, apply reception theory to the podcast. Use these headings and questions to help you:
Ideology - what is the ideology, or perhaps the MESSAGE or MORAL of this episode? What is this episode attempting to provide for the audience? What forms of anchorage help to WEIGH DOWN this meaning to help the audience understand and agree?
EXAMPLE - the episode FRANCOPHONE PT 1 constructs a complex ideology that explores the exploitation of African music genres by western music producers, and goes further by criticising and critiquing capitalism itself
Preferred reading - What are the audience SUPPOSED to get out of this episode? What are they supposed to actually DO after listening to this episode? In what ways can audiences agree with the ideology?
EXAMPLE - the target audience is likely to agree that the exploitation of African music genres is a serious issue, and may actively get involved in discussing this issue with their friends
Oppositional reading - How can audiences completely reject the ideology of this episode? What aspects might audiences completely disagree with? Is this likely to happen? It helps if you imagine someone who is not the target audience has accidentally accessed this episode!
Example - a clear oppositional reading may come from a conservative audience who feels the criticism of capitalism is unacceptable, and that the use of sound effects and poetry is unhelpful and even confusing to construct an argument. This audience, potentially older, is unlikely to identify with the issues presented.
Negotiated reading - How can audiences both agree with and disagree with this episode? What are some different ways of listening to this episode? Is a negotiated reading encouraged? How do you know?
Example - There are many negotiated readings to Francophone Pt 1. For example, audiences may find the discussion of exploitation and anticapitalism goes against their values, yet will enjoy and appreciate listening to a wide variety of African music and learning about music from new countries. They may also achieve the gratification of relaxation through George’s smooth voice…