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Discussion
- In the discussion of remixes of African, “Western culture is profiting from afrobeats. This explicit reference to cultural appropriation of African music presents a complicated mode of address to the audience. After admitting that Ed Sheeran was initially a powerful force in popularising Afrobeat, George The Poet explores how the genre became just another fad in western pop music. This in depth discussion will be particularly appealing to fans of diverse music genres
- Explores the problematic idea that African music producers must sing in the language of their colonisers in order to make money. This criticism of capitalistic business measures is broadly anti capitalist
- George The Poet is enthusiastic about music, and has a broad knowledge that he is desperate to share with the audience. Far from condescending, it is targeting an audience who shares his audience. George changes the tone of his voi8ce frequently, constructing an inclusive mode of address.
- The tone will shift from happy appreciation to a more serious tone when discussion hard hitting issues
- George uses the term ‘we’ to identify himself, and potentially his audience in a variety of different perspectives. It could be anyone who is othered by western culture, and also black audiences who feel a connection to ‘Africa’
- George takes a considered and unbiased approach that doesn't demonise white western people, yet also acknowledges social injustice
- George the Poet is Cambridge educated and has a PHD. In mentioning this, George the Poet is presenting an aspirational and influential mode of address to his target audience