How does media language construct representations in 17 Going Under by Sam Fender?

Conventions of indie rock

• Historically, ‘indie’ refers to being in an independent
• Focus on guitars, with a twangy and jangly sound
• Straightfoward and unobobtrusive drums
• Characterstic voices with regional accents 
• Sometimes the use of brass and orchestral instruments to fill out the sound
• Upbeat and spiky 

Analysis

• The use of long shots throughout the video connote loneliness and isolation. Tgis is further reinforced through the use of composition, with Fender presented in the centre of an emty and deserted street 
• The master shot of fender standing in the deserted street is made notable through his continued ascension throughout the video. This shot was achieved through at least one crane, and the connotation here is that Fender is rising above the situation, and drawing attention to the social injustice experienced by working class people in the NE of England. Additionally a polysemic mode is constructed here, with the symbolic suggestion that Fender has been made powerful through his difficult upbringing. 
• Throughout the video, Fender is seen wearing a short sleeve button up shirt. This shirt has connotations of working class identity. It is literally a work shirt, and features the company logo CROWN ELCTRICAL COMPANY. However, it is also stereotypical of working class young men, and constructs a relatable mode of address to working class young men. By avoiding the high fashion stereotypes of certain ppstars, Fender adequately the serious undertones of the song
• A binary opposition is constructed between shots of fighting and shots of hugging. The fight scene is shot in a confusing style, ith fast paced editing that cuts away from injury deatial, therefore allowing the video be distributed on youtube
• The buildings in the mastershot are stereotypical northern terraced houses, and have connotations of poverty and working class 
• A complex binary opposition is constructed between themes of deprivation and the MES of nature, and beauty
• Constructing refers to how something is made, by the producers of  a media product. Representations are ideological perspectives that have been presented again by the producer using media language. 
• The setting of the dull, stereotypically working class terraced housing cnnotes Fender’s working class background and his hardworking pesona.It also reinforces the difficulty of his life, his past, and growing up in the North East
• As the song progresses, the editing becomes faster, and the length of shot becomes shorter and shorter. This speed of editing has the effect of constructing a more exciting mode of the address for the audience. 
• A clear narrative is constructed that is separate from the master shots of Fender performing. While it is unclear exactly what is going on, the narrative focuses on working class individuals, as identified through their outfits
• There are a range of costumes, all of which are highly conventional, and even stereotypical of working class identity. Fender’s selfless white shirt has connotations of work, and working class identity, and also indicates that Fender is an authentic individual
• Authenticity is extremely important to Fender’s brand identity 
• Fender flys above the streets of North Shields, in a shot which is possible through a crane, and in doing so, constructs an important representation. By being situated above the MES of the stereotypical working class streets, Fender looks on in reflection and reminiscence, remembering the bad times
• The CU shots of Fender’s face are repeated throughout the video, and connotes his importance and popularity. This sense of popularity is reinforced through the MES of Fender surrounded by crowds of inhabitants of North Shields. Dressed in casual and relatable clothing, the video is clearly relating to a young and working class audience 
• A dull colour palette is selected, and favours mainly greys and browns. This selection reinforces the ideology that North Shields is a dull and depressing place to live. Furthermore the desaturated colours are connotative of realism, authenticity, and sadness
• The settings selected are not symbolic of exclusivity, but instead are all places where people can naturally commune. This includes a beach, the streets, parks and roads. While locations are bleak and unglamourous, they connote a sense of youth and working class inclusivity. 
• A binary opposition is formed between inclusivity, with crowds of people, and isolation, especially in the master shot of Fender floating above the isolated and empty terraced street.
• There is a relative lack of interior shots, with a sole shot of a mother looking out in to the street. This is highly evocative of being young and working class, and having a sense of rootlessness, and having nothing to rely on.
• The rapid fire editing that represents the fight scene provides audiences with an exciting narrative
• While we are positioned as a working class youth in this video, the representation of working class youth will provide an exciting sense of escapism for middle class people 
• Towards the end of the video, a shot of a vape sitting on a table is highly connotative of youth representations and working class representations, and therefore would be relatable to Fender’s audiences