Made in the Royal Navy - advert mini analysis
- Extremely fast paced editing constructs an exciting montage of a young man’s life. In particular, this advert represents working class men and boys in the North of England. The stereotypically run-down housing is anchored by the MES of busy and densely packed streets to construct a stereotypical representation of working-class men in the north of England .
- However, as the advert progresses, a binary opposition is constructed between the bleak images of Carlisle, and the exciting and dramatic images of international travel. This binary opposition, it is suggested that the north of England is both boring and undesirable. This highly relatable and even manipulative mode of address has proven highly successful in encouraging young men to join the navy through a life of freedom and opportunity.
