Component one
SECTION A: ANALYSING MEDIA LANGUAGE AND REPRESENTATION
Media Language
- You will be allowed one minute to read Question 10.
- The advertisement will be shown three times.
- First viewing: watch the advertisement.
- Second viewing: watch the advertisement and make notes.
- You will then have five minutes to make further notes.
- Third viewing: watch the advertisement and make final notes.
- Once the third viewing has finished, you should answer Question 10.
10 - Explore how this advertisement uses media language to communicate meaning. [15]
Representation
Question 20 is based on both of the following:
• the print resource: All Day and a Night film poster (2020)
• the set music video you have studied: Formation or Dream.
Study the print resource carefully and use both the film poster and music video when answering the question.
In this question, you will be assessed on the quality of your written response, including the ability to construct and develop a sustained line of reasoning that is coherent, relevant, substantiated and logically structured
20 - Compare how representations in the film poster and music video convey values and beliefs. [30]
In your answer, you must:
• consider the similarities and differences in how representations convey values and beliefs
• consider how stereotypes are challenged or reinforced
• make judgements and draw conclusions about how far representations reflect social and cultural contexts.
SECTION B: UNDERSTANDING MEDIA INDUSTRIES AND AUDIENCES
Media Industries
31 - Briefly explain what is meant by distribution in the video games industry. [2]
32 - Explain the impact of digital technologies on video games. Refer to the Assassin’s Creed game you have studied to support your points. [8]
In question 33 , you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
33 - Explain how video game producers maintain global audiences. Refer to the Assassin’s Creed game you have studied to support your points. [15]
Audiences
41 - Explain how radio programmes appeal to specific audiences. Refer to Late Night Woman’s Hour to support your points. [12]
42 - Explain how audience responses to advertisements reflect social and cultural circumstances. Refer to the WaterAid advertisement you have studied to support your points. [8]
Component two
SECTION A – TELEVISION IN THE GLOBAL AGE
Answer one question in this section on the option you have studied.
Either,
Option 1: Life on Mars and The Bridge
10 - How useful are structuralist theories for exploring television products? Refer to Lévi-Strauss’s structuralist theory of binary oppositions and the set episodes of Life on Mars and The Bridge in your response. [30]
Or,
Option 2: Humans and The Returned
20 - How useful are structuralist theories for exploring television products? Refer to Lévi-Strauss’s structuralist theory of binary oppositions and the set episodes of Humans and The Returned in your response. [30]
Or,
Option 3: The Jinx and No Burqas Behind Bars
30 - How useful are structuralist theories for exploring television products? Refer to Lévi-Strauss’s structuralist theory of binary oppositions and No Burqas Behind Bars and the set episode of The Jinx in your response. [30]
SECTION B – MAGAZINES: MAINSTREAM AND ALTERNATIVE MEDIA
Answer one question in this section on the option you have studied.
Either,
Option 1: Woman and Adbusters
40 - To what extent can audiences interpret the same magazine in different ways? Explore the set editions of Woman and Adbusters in your response. [30]
Or,
Option 2: Woman’s Realm and Huck
50 - To what extent can audiences interpret the same magazine in different ways? Explore the set editions of Woman’s Realm and Huck in your response. [30]
Or,
Option 3: Vogue and The Big Issue
60 - To what extent can audiences interpret the same magazine in different ways? Explore the set editions of Vogue and The Big Issue in your response. [30]
SECTION C – MEDIA IN THE ONLINE AGE
Answer both questions in this section on the option you have studied.
Either,
Option 1: Alfie Deyes and gal-dem
71 - Explain how media production and distribution have changed in the age of YouTube and the Internet. Refer to Alfie Deyes in your response. [15]
72 - Discuss the influence of social and cultural contexts on the representations on the gal-dem website. [15]
Or,