1 - Advertising and marketing
- What forms of marketing were used to promote this film?
- What unconventional techniques were used?
- Why did Jeremy Corbyn talk about this film in parliament?
- What guerrilla techniques were used to market this film?
- Rather than traditional promotional interviews and talk show appearances, Ken Loach instead appeared on a number of UK news broadcasts, at times debating conservative politicians. Check out this video. How can such a 'marketing' technique be used by independent films?
2 - Independent cinema in an international context
Compare and contrast the local and international marketing strategies for I, Daniel Blake. Why does this film need to be marketed differently in France? Don't just consider language!
3 - Cold, hard facts
Copypaste these headings and find information on all the following aspects:
- Budget
- Earnings: Box office, opening weekend, digital sales, total number of screens, worldwide gross…
- Opening weekend
- Ownership: Producer(s), Distributor(s…)
- Director and actor resumes
- Critical and audience reception
- Funding: how did this film actually get financed?
- The Palme D'or - how did this film win France's biggest film prize? And can you find pictures from the event?
- BBFC rating - IDB received a UK 15 certificate. Go to the BBFC website and note exactly why it received a 15 certificate. Yes, you can swear. Also, what age certificate did it get in France? The BBFC have a detailed case study on IDB! Get it here!
- Why is Ken Loach so very popular in France? This site has the answers! Cheers Elijah for the link!