MEDIA STUDIES – A Level Component 1 - Media Products, Industries and Audiences - 2 hours 15 minutes
Answer all questions in both sections
SECTION A: ANALYSING MEDIA LANGUAGE AND REPRESENTATION
Representation
Question 10 is based on the following:
• The unseen music video extract from Beautiful by Christina Aguilera (2022)
• The set music video you have studied from Group 1
Choose from one of the following: Janelle Monae - Turntables OR Beyoncé - Formation OR Alicia Keys - Underdog
You will be allowed one minute to read Question 10. The extract will be shown three times. First viewing: watch the extract. Second viewing: watch the extract and make notes. You will then have five minutes to make further notes. Third viewing: watch the extract and make final notes. Once the third viewing is finished, you should answer Question 10.
10 Compare how the representations in these music videos position audiences. [30]
In your answer you must:
• consider the similarities in how the representations position audiences
• consider the differences in how the representations position audiences
• make judgements and draw conclusions about how far the representations reflect social and cultural contexts
Media Language
Question 20 is based on the following print resource:
• a newspaper front page for the Daily Mirror (October 2022).
Study the resource carefully before answering the question.
 |
| Click to view the unseen print resource in full size |
20 Explore how media language communicates viewpoints and ideologies on this front page of the Daily Mirror. [15]
SECTION B: UNDERSTANDING MEDIA INDUSTRIES AND AUDIENCES
Media Industries
31 Briefly explain what you understand by distribution in the film industry. [2]
32 Briefly explain what is meant by vertical integration in the film industry. [2]
33 Explain how economic contexts may influence the film industry. Refer to I, Daniel Blake to support your points. [9]
In Question 34 you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
34 Explain how film companies use marketing to maintain global audiences. Refer to Black Panther to support your points. [12]
Audiences
41 Explain how the producers of advertisements attract audiences. Refer to the Super. Human. advertisement you have studied to support your points. [10]
42 How do radio programmes reach audiences through different technologies and platforms? Refer to either Woman’s Hour or Have You Heard George’s Podcast to support your points. [10]
END OF PAPER
MEDIA STUDIES – A level Component 2 - Media Forms and Products in Depth - 2 hours 30 minutes
SECTION A – TELEVISION IN THE GLOBAL AGE
Answer both of the questions on your chosen option.
Option 2: Black Mirror and The Returned
21 Explore how the set episode of Black Mirror reinforces or challenges genre conventions. [15]
22 Explain how social and cultural contexts influence audience interpretations of television products. Refer to the set episode of The Returned in your response. [15]
SECTION B – MAGAZINES: MAINSTREAM AND ALTERNATIVE MEDIA
Option 1: Woman and Adbusters
40 How useful are feminist theories for analysing the representations in the set editions of Woman and Adbusters? Refer to at least one of the following theories in your response:
• van Zoonen’s feminist theory
• bell hooks’ feminist theory [30]
SECTION C – MEDIA IN THE ONLINE AGE
Group one JJ Olatunji/KSI OR Zoe Sugg
AND
Group two gal-dem OR Attitude