Learning conversation - first year version

A learning conversation is a chance to catch up with your teacher at key points throughout the course, and to discuss anything that is going particularly well, or anything that might be concerning you.

Most importantly, you also set goals for the coming weeks. Having a goal helps with organisation, and allows you to become a more effective Media Studies student.

• What do you think has gone particularly well so far this year? What are your strengths?
• What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...)
• Identify 3 specific targets for yourself for the rest of this year. They can be both academic and organisational goals.
• What grade do you want to achieve in media studies?
• Do you have any suggestions about the course?
• Do you have any learning needs that you would like your teacher to know about? Don't fill this out, but this is something you will discuss with your teacher, so keep it in mind.

BFI Film Academy - apply before Friday!

The BFI Film Academy, run by the British Film Institute, gives students an experience planning, filming and editing a short film with the help of industry professionals.

This is an excellent opportunity to develop your creative and technical skills, and to gain industry experience working alongside professional film makers.

The academy runs through 21st - 29th October, which is over the half term-holiday. The deadline is Friday 29th September, so act fast if you want to take advantage of this rare opportunity

For more information, and to apply online, please click here.

Advertising week one - QUICK QUIZ

1 – Define 'media'? 

   

2 – What is an hermeneutic code?

   

3 – What is the name of the theorist who discussed semiotic codes?

   

4 – Name 3 semiotic codes

   

5 – What is a binary opposition?

   

6 – What is the name of the theorist who devised binary oppositions?

   

7 – Define textual analysis

   

8 – What is mode of address?



9 – What does lexis refer to?

   

10 – What is the difference between rule of thirds and the Z-line?

   

11 – What does mise-en-scene mean?

   

12 – What is the difference between sans-serif and sans font type?

   

13 – What is one connotation of sans-serif font?

   

14 – What is the purpose of an advert?


BONUS


15 – Name every other person in the class

Examples of vintage cosmetic advertisments

Advertising and marketing set products

The following two print adverts and audio-visual advert are key texts for component one section A. It is essential that you know these images like the back of your hand!

Set product one - Tide print advert (1950s). Image Courtesy of The Advertising Archives. Click image to see in full resolution.

You can find higher resolution details from the Tide advert by clicking here!

Set product three - Kiss of the Vampire film poster (1963). Everett Collection, Inc. / Alamy Stock Photo. Click image to see in full resolution.

Super.Human Paralympics promotional video 2021. Click here to view