Monday, 24 June 2019

Taster day - Cigarette adverts

Textual analysis toolkit - lite version



  • Codes and conventions
  • Layout and design
  • Images
  • Font size, type of font colour
  • Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
  • Graphics, logos etc.
  • Language – slogan/tagline and copy