bell hooks argued for a more nuanced exploration of feminist theory, where race, class and gender all determine the extent to which individuals are exploited and oppressed. Therefore it is the combination of certain marginalised elements and characteristics that can lead to particularly damaging representations.
Lexis/choice of language
Anchorage through captions
Bias through selection of image
Newsworthiness
Target audience
Preferred reading
Dominant ideological perspective
Hegemony
A paragraph on representation will always focus on the same structure, as outlined here:
1. The group, place or issue on which a media product is focusing.
2. The media language the media product uses in order to present these groups or issues.
3. The ideological perspective about the group or issue being created within the product.
4. The impact of this ideological perspective on the target audience
