1 - Integration of media industries
Horizontal integration:
Where a company buys “other companies in the same sector to reduce the competition for audiences”
What are two hypothetical examples of this?
Vertical integration
Where a company buys “up other companies involved in different stages of the production and circulation”
Conglomeration
“A conglomerate is a corporation that consists of a group of businesses dealing in different products or services".
“Conglomeration is the process” of a conglomerate being formed.
Again, what are some examples of conglomerates?
Why is conglomeration an agreeable business practice for the media industries?
2 - Canal+: a deep dive
Research Canal+, the vertically and horizontally integrated conglomerate that produced and distributed Les Revenants
Make notes on
Ideology
Funding
Scheduling
Ownership
Notable releases
Ethos
Conglomeration
Exports
Possible question: to what extent are the TV shows you have studied shaped by the institutions that produced them?
3 - Audience negotiation
Access the study episode of Les Revenants. Select a scene that we have not studied in class. Watch it three times. Write the name of the scene and your subsequent notes in your blog.
i) List the media language (mise-en-scene, editing, cinematography etc) that constructs meaning in the scene
ii) Identify the preferred reading and the dominant ideology of the scene (eg. "a deliberately confusing and distressing ideology that positions the audience uncomfortably")
iii) Identify the possible negotiated readings and the oppositional reading.