Component one
SECTION A: ANALYSING MEDIA LANGUAGE AND REPRESENTATION
Representation
Question 1 is based on both of the following:
• the audio-visual resource – an advertisement for ActionAid (2018)
• the set music video you have studied – Riptide (2013).
You will be allowed one minute to read Question 1. The advertisement will be shown three times.
First viewing: watch the advertisement.
Second viewing: watch the advertisement and make notes.
You will then have five minutes to make further notes.
Third viewing: watch the advertisement and make final notes.
Once the third viewing has finished, you should answer Question 1.
You can view the ActionAid advertisement by clicking here
1. Compare how the representations of gender in this ActionAid advertisement and the Riptide music video convey values and attitudes. [30]
In your answer you must:
• consider the similarities in how representations of gender convey values and attitudes
• consider the differences in how representations of gender convey values and attitudes
• make judgements and draw conclusions about how far the representations of gender relate to social contexts.
Media Language
Question 2 is based on the print resource, a film poster for Among The Shadows (2019). Study the resource carefully before answering the question.
2. Explore how genre codes and conventions communicate meaning in this film poster. [15]
SECTION B: UNDERSTANDING MEDIA INDUSTRIES AND AUDIENCES
3. (a) What is meant by commercial radio? [2]
(b) Briefly explain what you understand by a public service broadcaster. [2]
(c) Explain the effect of digital technologies on the distribution of radio programmes.
Refer to Late Night Woman’s Hour to support your points. [9]
In Question 3(d), you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
(d) Explain how radio programmes are shaped by the organisations that produce them. Refer to Late Night Woman’s Hour to support your points. [12]
4. (a) Explain how audiences use news products in different ways. Refer to The Times website to support your points. [10]
(b) Explain how social and cultural circumstances affect audience interpretations of newspaper content. Refer to a print edition of the Daily Mirror to support your points. [10]
Component 2
SECTION A – TELEVISION IN THE GLOBAL AGE
Option 2: Humans and The Returned
2. Steve Neale argues that genres may be dominated by repetition, but they are also marked by difference, variation and change.
Evaluate this theory of genre. Use the set episodes of Humans and The Returned to support your answer. [30]
SECTION B – MAGAZINES: MAINSTREAM AND ALTERNATIVE MEDIA
Option 1: Woman and Adbusters
4. To what extent do social and cultural contexts influence audience interpretations of magazines? Refer to the set editions of Woman and Adbusters to support your answer. [30]
SECTION C – MEDIA IN THE ONLINE AGE
Option 2: Zoe Sugg / Zoella and Attitude
8. (a) Explain the impact of the internet and online platforms such as YouTube on media regulation. Refer to Zoe Sugg / Zoella in your response. [15]
(b) Explore how the Attitude website challenges the misrepresentation of minority groups. [15]