Revision: how does the Creme Puff advert reinforce ideologies and viewpoints?

• The lexis of "and now you're perfectly lovely again" holds symbolic connotations. Firstly, it reinforces the ideological perspective that in order to be fully functioning human beings, women require makeup. This is of course anchored by the hyperbolic use of the term "perfect", which once more reinforces hegemonic beauty standards. Furthermore, the word "lovely" has a range of polysemic interpretations. It connotes symbolic interpretations of purity and innocence, and reinforces the ideology that in order to live successful lives, women must be hegemonically attractive, without appearing overly sexual. 
• The MES of the stereotypically hegemonically attractive man is situated behind the female model. This composition constructs a binary opposition between men and women. The man is dressed in a suit, which has connotations of wealth, power, and a middle class identity. Conversely, the woman is dressed in a blazer and has pristine hair and makeup, all of which reinforces her status as a hegemonically attractive woman.
•  This combination of media language successfully constructs a straightforward ideology: that women's sole function in media products is to exist for the sexual gratification of a male audience. This is reinforced through the gaze of the male model, which is fixed firmly on the female model. This in turn reinforces the ideology that in order to have value, women must be looked at by men. This stereotypical representation of women reflects the time in which the advert was made. By presenting stereotypical and sexist representations of women, the Crème Puff advert is attempting to reach the largest audience possible; middle aged, working class, heterosexual white women. By presenting such a straightforward ideology, it also cultivates a patriarchal hierarchy, which cultivates a society where men are in charge, and women are subordinate.