- What is the name of the theorist associated with semiotics and codes?
- What is meant by a 'hermeneutic code'?
- Give one example of a 'proairetic code'
- What is one connotation of the symbolic code 'a red, red rose'?
- What does sans serif font lack?
- Give an example of 'formal lexis'
- What are 'modes of address'?
- How could a TV show 'address a teenage audience? Give as many examples as you can