Please note: cover work is work, and will be checked at the start of the next lesson, so make sure it's detailed, neat, and PUBLISHED on your blog!
For this session, you will be conducting textual analysis . I fully encourage you to work in small (2-3) groups, and to share ideas email in order to make this as straightforward as possible.
Task one - further analysis of fashion adverts (45 minutes)
Last session you analysed a high end fashion advert as a class. You can find examples of student analysis (including your class's analysis) here and here.
You've learned a few more things since the last time you did this, so now you have more to talk about!
Task - pick one high end fashion advert from this list, save it and put it in to a new blog post. Then answer the following questions using detailed bullet points.
(If you can't choose, just pick this one!)
- In what ways does this advert use mise-en-scene to construct meaning? Make at least three suggestions. Remember to use the toolkit!
- How does this advert use font to communicate with the audience? Does it use serif or sans serif? Why?
- Explore the layout of your advert. Does it use the Z-line rule and the rule of thirds? How, and why?
- What mode of address does your advert take? Who is it 'talking to' and how does it appeal to this audience?*
*HINT: these are high end fashion adverts, which means they are targeting an aspirational or already wealthy middle class audience...
Task two - Initial analysis of the Tide advert (45 minutes)
The next media product we will be studying is this advert
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| Click to see in full size. I recommend saving the image to view in even higher detail in picture viewer |
Task - use the following bullet points to conduct a detailed analysis of this advert:
- Codes and conventions
- Layout and design
- Composition
- Images/photographs - camera shot type, angle, focus
- Font size, type of font (e.g. serif/sans serif), colour
- Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
- Graphics, logos etc.
- Language – slogan/tagline etc
- Anchorage of images and text
- Elements of narrative
Again, please work in small groups of two or three if possible, and share ideas. You may have never seen something like this before, but at the same time, it may seem very familiar!
There's absolutely tonnes to talk about, and some of these words may not mean anything to you yet, but try the best you can. The detailed notes you make for this task will lead in to a detailed discussion at the start of next lesson, so make sure you have something to say