Wednesday, 14 September 2022

Examples of high end fashion adverts

 The following are examples of high end fashion and perfume adverts. High end fashion is typically marketed towards a more wealth and/or aspirational audience, and relies on heavy use of symbolism and eccentric iconography to construct complex meanings to it's target audience. 

You may notice that none of these adverts have a price included. This is important.

While these adverts can broadly considered to be 'print adverts', many are in actuality online banner adverts, preview images for promotional videos and so on. As digital technology becomes ever more convergent, it becomes harder and harder to differentiate between strict, generic classifications. This is also important.  

All images are owned by their respective copywrite owners. They are presented here for educational purposes.