Textual analysis - Brad Pitt in Brioni

• The cream coloured suit being worn by the model contrasts significantly wit the warm, reddish background colours constructing and reinforcing the importance of the model 
• The lighting is soft and low key, and presents a honey coloured colour pallet, which creates a smooth and welcoming mode of address 
• The MES of the model’s jewellery connotes both wealth and success. The boldness and largeness of his sovereign ring is the opposite of subtle, and situates the model as a confident, successful individual. 
• The jewellery is understated, and fits in with the colour palette of the rest of the image, constructing Pitt as both fashionable and down to earth. 
• The notion of Pitt being effortlessly fashionable is further anchored through his laidback body language, leaning effortlessly into a wall. Furthermore, the MES of his undone buttons connotes a laid back attitude 
• Outfit contrasts with background/setting, constructing a sense of the model standing out and being the main focus of the image
• The font of Brioni is sophisticated, elegant and even desirable, and suggests it’s expensive nature will appeal to a posh audience 
• The position of the model’s hand connotes confidence, and suggests that the model is a confident person 
• The MES of the advert constructs a sense of simplicity and formality. It suggests not only classiness, but also hints at the expense of the suit
• The jewelry of the model is significant and easily noticeable, and clearly connotes the material wealth of the model. Therefore Brioni as a brand is clearly associated with appearance
• It is not immediately clear what the advert is selling, which assumes that the audience is aware of the brand and their produce. This is typical of high end fashion adverts 
• The advert completely lacks any reference to price, which suggests that the advert is targeting a high end, high income target audience. There is an implicit assumption about the quality and the price of the product, and like much high end fashion, the advert operates on on the idea that ‘if you have to ask, you can’t afford it’ 
• The advert is set in a home, and the MES is overwhelmingly fancy, suggesting the target audience are rich
• The MES of the model’s hair is well manicured, and suggests style and status. It is not a practical haircut, and being neatly held up, suggests Pitt’s upper middle class status. By being swept back, it demonstrates confidence and emphasizes his face. 
• Pitt is a classic metrosexual, a heterosexual man who clearly takes care of his body and appearance